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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"★ WHY YOU'LL LOVE IT Infused with illuminating Apple Essence, this serum promotes smooth, radiant, youthful skin."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - beta-glucan - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
". . Hydrate 🍎 Apple Essence ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: arginine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, caprylyl glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
5.9% - 7.2%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
4.2% - 5.1%
Helps create a thicker product consistency
3% - 3.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.3% - 2.8%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
1.7% - 2.1%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
1.6% - 1.9%
Used to thicken product formulations and create gel-like textures
1.4% - 1.7%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
1% - 1.3%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.6% - 0.85%
Anise fruit extract. Used as a fragrance. Can be irritating
0.5% - 0.75%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.45% - 0.7%
Can have some moisturizing properties due to its sugar content
0.4% - 0.6%
A type of hyaluronic acid that works as an excellent moisturizer by attracting water into the upper layer of the skin. Is typically feels less sticky on the skin compared to the usual hyaluronic acid
0.35% - 0.65%
The ingredient is not recognized
TBC
Helps dissolve other ingredients and preserve products
0.3% - 0.6%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.4% - 0.6%
A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
0.25% - 0.5%
A plant extract that can contain resveratrol, an antioxidant that can help neutralize free radicals in skin. The effectiveness depends on the extract quality and concentration in the product
0.3% - 0.55%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.2% - 0.4%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.2% - 0.4%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.2% - 0.4%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.2% - 0.35%
Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating
0.2% - 0.35%
Used to thicken the product's consistency
0.2% - 0.4%
0.25% - 0.45%
Helps to attract water to the upper layer of the skin
0.2% - 0.35%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.2% - 0.35%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.3% - 0.6%
0.2% - 0.35%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.25% - 0.5%
A colorant that can add a pearl-like appearance to the formulation
0.35% - 0.6%
A mineral that is used to improve the texture of cosmetic products
0.25% - 0.5%
0.25% - 0.45%
0.25% - 0.45%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.45%
Helps improve the product texture
0.25% - 0.5%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.2% - 0.4%
A red colorant made of iron oxide. Typically is not irritating
0.25% - 0.45%
0.25% - 0.45%
Used to absorb oil and can temporarily mattify skin
0.3% - 0.6%
Helps dissolve other ingredients
0.25% - 0.45%
Helps preserve products and creates a nice product texture
0.25% - 0.5%
A preservative
0.25% - 0.4%
Helps oil and water mix together
0.25% - 0.5%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.25% - 0.45%
A red (pink) dye
0.2% - 0.4%
Used to create a thicker product consistency and stabilize the formulation
0.2% - 0.4%
A complex substance produced by honey bees. Can have anti-bacterial and some anti-oxidant effect. Is an allergen and can be irritating
0.25% - 0.45%
Helps oil and water mix together
0.2% - 0.4%
0.15% - 0.3%
A colorant. Does not have any proven benefits in skin
0.15% - 0.3%
0.15% - 0.3%
Stabilizes the product formulation
0.05% - 0.15%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.15%

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WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
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MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources