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Can the product deliver on its promises?

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Promise
What does the product description say?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, hippophae rhamnoides oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
5.7% - 6.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 5%
An emollient that helps soften the skin and create a nice product texture
3.2% - 3.9%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.4% - 2.9%
Helps oil and water mix together
2% - 2.4%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.7% - 2.1%
Helps oil and water mix together and works as an emollient
1.6% - 1.9%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A preservative
0.95% - 1.15%
Used to create a thicker product consistency
0.7% - 1.05%
Helps water and oil in the product mix well together and improves product texture
0.6% - 0.85%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.5% - 0.75%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.45% - 0.7%
0.45% - 0.7%
Used to adjust the product's pH
0.4% - 0.65%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.4% - 0.65%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.45% - 0.65%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.55%
0.25% - 0.5%
An algae extract that can help attract water to the upper layer of the skin and have some anti-oxidant properties
0.25% - 0.5%
0.25% - 0.5%
0.25% - 0.45%
A good emollient. Contains various ingredients including vitamins and fatty acids that could work in the skin to neutralize free radicals and minimize moisture loss - if enough of these compounds is able to penetrate the skin in an active form.
0.25% - 0.5%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
0.25% - 0.45%
Plain old water
0.25% - 0.45%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.3% - 0.55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.25% - 0.5%
An emollient that helps soften the skin and create a nice product texture
0.25% - 0.5%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.5%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.25% - 0.5%
Helps oil and water mix together and works as an emollient
0.35% - 0.65%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.45%
A preservative
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.45%
Helps water and oil in the product mix well together and improves product texture
0.25% - 0.45%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.25% - 0.45%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.25% - 0.45%
0.25% - 0.5%
Used to adjust the product's pH
0.2% - 0.4%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.25% - 0.45%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.3% - 0.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.35%
0.2% - 0.35%
An algae extract that can help attract water to the upper layer of the skin and have some anti-oxidant properties
0.2% - 0.35%
0.15% - 0.3%
0.2% - 0.4%
A good emollient. Contains various ingredients including vitamins and fatty acids that could work in the skin to neutralize free radicals and minimize moisture loss - if enough of these compounds is able to penetrate the skin in an active form.
0.2% - 0.35%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
0.15% - 0.25%

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