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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Fragrance-Free for Sensitive Skin Certified Organic Shave Cream is Taylor's purest shaving cream."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": allantoin, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps oil and water mix together and works as an emollient
8.3% - 12.4%
Helps oil and water mix together. Could be comedogenic
3.8% - 5.7%
Used to adjust the pH level of products
2.8% - 4.2%
2.2% - 3.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.6% - 2.4%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
1% - 1.5%
Used to adjust pH of the product and can help improve the product's smell
0.8% - 1.2%
Used to adjust the product's pH
0.3% - 0.75%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.2% - 0.8%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.1% - 0.3%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.25%

Similar products & dupes

Taylor of Old Bond Street - Organic Shave Cream Bowl
The Art of Shaving - Shaving Cream - Unscented
Daimon Barber - Shave Cream
Bulldog - Sensitive Shave Cream
The Organic Pharmacy - Men Shaving Cream
Edge - Ultra Sensitive Men's Shave Gel Ultra Sensitive with Oat Meal
Dreadnought - Shaving Cream
HEATH - Cream Shave
Liz Earle - Mens Sensitive Shaving Cream
D.R. Harris & Co. Ltd. - Eucalyptus Shave Cream Tube
Simpsons - Luxury Shaving Cream
Price
WIMJ similarity score
40%
35%
35%
32%
31%
31%
31%
30%
30%
30%
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources