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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Alcohol-free, the nourishing formula is the perfect final step in your cleansing ritual (morning and evening) – replenishing moisture levels and promoting skin’s resilience while controlling shine, so your face is left feeling perfectly clean and calm with a velvety, semi-matte finish."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, saccharide isomerate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cholesterol, mel.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
4% - 6%
Used to preserve products, dissolve other ingredients and create a nice product texture
3.5% - 5.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.6% - 3.9%
1.7% - 2.6%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
1.6% - 2.4%
A plant extract that can help soften the upper layer of the skin. It can be irritating
1.4% - 2.1%
The ingredient is not recognized
TBC
1.1% - 1.6%
Plant extract that can help neutralize free radicals in skin. Can be used as a fragrance. Can be irritating
0.95% - 1.4%
Helps attract water to the upper layer of the skin
0.6% - 1.35%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.45% - 1.1%
An emollient that is naturally found in skin
0.45% - 1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.8%
Helps to soften the upper layer of the skin and attract water to it
0.35% - 0.85%
Helps attract water to the upper layer of the skin
0.2% - 0.7%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.5%
A plant extract that might help attract water to the upper layer of the skin
0.1% - 0.45%
0.1% - 0.4%
Used to stabilize the product formulation and can help absorb oil
0.05% - 0.3%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
A fragrance. Can be irritating
0.01% - 0.05%
A fragrance. Is a likely irritant
0.01% - 0.05%
A fragrance with a lemon scent. A likely irritant
0.01% - 0.05%

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Price
WIMJ similarity score
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35%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources