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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Hydrating Lime & Coconut Body Lotion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: sesamum indicum seed oil, theobroma cacao seed butter.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6% - 8.9%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
3.9% - 5.8%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.3% - 3.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.2% - 3.2%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.7% - 2.6%
Helps oil and water mix together. Has some emollient properties
1.5% - 2.3%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
1.3% - 1.9%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
1% - 1.6%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.9% - 1.35%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.55% - 1.3%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.45% - 1.05%
A good emoillient. Contains vitamin E which can help neutralise free radicals, however the oil is unstable. Avoid if you have gluten or wheat sensitivity (including food allergies).
0.4% - 0.95%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.8%
A plant extract that might have anti-oxidant properties. Can be irritating
0.35% - 0.8%
Plant extract. Has some anti-microbial and anti-oxidant properties. Can be irritating
0.3% - 0.7%
0.15% - 0.65%
0.15% - 0.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.5%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.35%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.35%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.3%
A fragrance. Can be irritating
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.15%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%

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