
“Introducing our new glow-getting GLOW WITH IT Serum – a highly concentrated, lightweight and silky serum that not only transforms dull complexions but also plumps to improve the appearance of fine lines and wrinkles.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": sodium hyaluronate, propylene glycol.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
“Introducing our new glow-getting GLOW WITH IT Serum – a highly concentrated, lightweight and silky serum that not only transforms dull complexions but also plumps to improve the appearance of fine lines and wrinkles.”
This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - 3-o-ethyl ascorbic acid - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.
This ingredient 3-o-ethyl ascorbic acid might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.
This product contains antioxidants (3-o-ethyl ascorbic acid) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: 3-o-ethyl ascorbic acid.


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A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
More about 3-o-ethyl ascorbic acidHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
More about Propylene glycolHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
More about Sodium citrateOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateA preservative. Can be used to mask unpleasant smell. Can be irritating
More about Benzyl alcoholCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidUsed to create a thicker product consistency
More about Xanthan gumCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
More about AlcoholA common frangrance that can easily irritate skin, especially if exposed to air, light or heat
More about LimoneneHelps to dissolve other ingredients in a formulation. Slows down the rate of product drying
More about Dipropylene glycolAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumProduces temporary toning effect. Can help dissolve other ingredients or preserve products
More about Alcohol denat.Water, 3-o-ethyl ascorbic acid, Propylene glycol, Sodium citrate, Polysorbate 20, Polyacrylate crosspolymer-6, Ethylhexylglycerin, Sodium hyaluronate, Benzyl alcohol, Citric acid, Xanthan gum, Alcohol, Tetrasodium edta, Limonene, Dipropylene glycol, Tris(tetramethylhydroxypiperidinol) citrate, Parfum, Linalool, Alcohol denat., Sodium hydroxide, Ci 14700, Ci 15985, Ci 19140
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| Soap and GloryGlow With It 10% Vitamin C SerumYOUR PRODUCT | MZ SkinGlow Boost Ampoules 5 Day Radiance Regime | No7Radiance+ 15% Vitamin C Serum | KruidvatVitamin C 10% Glow Serum | |
|---|---|---|---|---|
| Match | — | 71% | 69% | 69% |
| Price | — | $80.99 | $15.99 | — |
| Shared key ingredients | — | 2 of 2 | 1 of 2 | 2 of 2 |
| Key difference | — | Glycolic Acid | Ascorbyl Glucoside | Glycerin |
| Irritancy | High | Medium | High | Medium |
| Drying alcohol | Contains drying alcohol | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: SKKN by Kim Vitamin C8 SerumEndocare C Pure Concentrate
Every concentration estimate and effectiveness label is anchored to one of these 7 studies and safety reviews.
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