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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The silky formula is enriched with a natural tanning agent, an array of organic oils and Guarana Berries, which work in synergy to deliver a veil of essential hydration to skin, whilst visibly firming skin to leave a supple and youthful appearance."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"Skinny Tan Oil is the hydrating, quick and easy way to a streak free tan that looks so natural no-one will ever know you are faking it; designed for the on-the-go application."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.1%
A self-tanning agent
3.7% - 5.5%
Helps oil and water mix together
2.4% - 3.7%
Used to dissolve other ingredients in a product and can enhance their ability to penetrate the skin
2% - 3%
1.6% - 2.4%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
1.4% - 2.1%
Helps oils and water mix together and works as a cleansing agent
1.1% - 1.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Used to create a thicker product consistency
0.45% - 1.1%
A preservative
0.1% - 0.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.6%
A colorant
0.1% - 0.5%
A yellow dye
0.1% - 0.3%
A colorant (dye)
0.05% - 0.2%
A fragrance. Is a likely skin allergen and can be irritating
0.05% - 0.15%

Similar products & dupes

Skinny Tan - Tan and Tone Oil
THE TONIK - Organic Coconut Oil Capsules
Estée Lauder - Resilience Multi-Effect - Oil-in-Creme Infusion
Vitamin E - Sensitive Oat and Coconut Creamy Oil
bareMinerals - Pureness Soothing Gel Moisturiser
The INKEY List - Hemp Oil Moisturiser
Physiogel Hypoallergenic - Daily Moisture Therapy Facial Cream
Living Nature - Sensitive Day Moisture Cream
Tatcha - The Indigo Cream Soothing Skin Protectant
Cubid CBD - Re:fresh Face Cream
Abib - Hydration Creme Water Tube
Price
WIMJ similarity score
41%
38%
38%
37%
37%
36%
36%
36%
36%
36%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources