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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Nourishing and moisturising, the mousse melts deliciously into your base, promoting a subtle, just-stepped-off-a-plane aesthetic that is destined to turn heads."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium pca.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, fragaria ananassa seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A self-tanning agent
5.9% - 7.2%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
4.5% - 5.5%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.4% - 4.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.5% - 3.1%
Helps soften the upper layer of the skin and create a nice product texture
2.1% - 2.5%
1.8% - 2.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.6% - 1.9%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.3% - 1.6%
Helps oil and water mix together
1.1% - 1.3%
0.75% - 1.1%
0.65% - 0.95%
Naturally present in skin and helps to attract water to its upper layer
0.55% - 0.8%
The ingredient is not recognized
TBC
Helps oil and water mix together
0.6% - 0.9%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
0.5% - 0.75%
Helps oil and water mix together
0.5% - 0.75%
A preservative. It helps prevent bacterial growth in cosmetic products
0.45% - 0.7%
An aromatic blend of unspecified and possibly irritating ingredients
0.35% - 0.65%
Used as a fragrance. Can be irritating
0.35% - 0.65%
Helps oil and water mix together
0.3% - 0.6%
Helps soften the upper layer of the skin
0.3% - 0.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.55%
A preservative
0.25% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.45%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.2% - 0.4%
Helps to stabilize the product formulation
0.2% - 0.4%
A fragrance. Can be irritating
0.15% - 0.3%
0.15% - 0.3%
A preservative
0.15% - 0.3%
A preservative
0.1% - 0.25%
0.1% - 0.15%
A red dye
0.1% - 0.15%

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