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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Moisturizing Facial Wash"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamide mea, cocamidopropyl betaine, decyl glucoside, glycol distearate, laureth-10, peg-55 propylene glycol oleate, peg-7 glyceryl cocoate, sodium laureth sulfate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine, decyl glucoside, sodium laureth sulfate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Works as a foaming cleansing agent
12% - 14%
Helps oil and water mix together. Can be irritating
5.6% - 6.8%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
4.5% - 5.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.4% - 2.9%
1.9% - 2.3%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
1.5% - 1.9%
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
1.4% - 1.7%
Helps oils and water mix together and works as a cleansing agent
1.1% - 1.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.6% - 0.9%
Helps water and oil mix together
0.65% - 1%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.45% - 0.65%
Helps soften the upper layer of the skin and create a nice product finish
0.3% - 0.6%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.2% - 0.35%
0.15% - 0.3%
0.1% - 0.2%
Stabilizes the product formulation
0.05% - 0.1%
A preservative. Can be irritating
0.01% - 0.02%

Similar products & dupes

Simple - Moisturizing Facial Wash
Garnier - Micellar Cleansing Gel Wash
Kiehl's - Ultra Facial Cream & Cleanser Duo
pH formula - G.E.L. Cleanse | Gel Cleanser for Senstive Skin
The Garden Of Wisdom - Daily Cleanser
Payot - Perfecting Foaming Gel
Mesoestetic - Facial Gel Cleanser
Kruidvat - ORIGINALS GEL LAVANT TEA TREE
OFRA - Vitamin C Cleanser
Ofra Cosmetics - Vitamin C Cleanser
REVOLUTION SKINCARE - Vitamin C Brightening Micellar Water
Price
WIMJ similarity score
36%
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31%
31%
31%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources