

SheaMoisture's Story.
Source: Ulta
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, caprylyl glycol.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol
Helps attract water to the upper layer of the skin and can help improve skin barrier function
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A great emollient that can also have anti-oxidant properties
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
Helps preserve products and creates a nice product texture
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Helps oil and water mix together while softening the upper layer of the skin
Hibiscus Flower is a natural emollient that treats dry, rough skin and helps improve skin tone.
Source: Ulta
Effective ingredients missing or their concentration is too low
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Evens skin tone |
Total Promises Fulfilled score: 50/100.
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Water, Caprylic/capric triglyceride, Glyceryl stearate, Glycerin, Stearyl alcohol, Cetyl alcohol, Butyrospermum parkii butter, Propanediol, Magnesium aluminum silicate, Glyceryl stearate citrate, Xanthan gum, Vitis vinifera seed oil, Olea europaea fruit oil, Panthenol, Cocos nucifera oil, Tocopheryl acetate, Tricholoma matsutake extract, Cocos nucifera fruit extract, Hibiscus rosa-sinensis flower extract, Triethyl citrate, Caprylyl glycol, Benzoic acid, Unknown
