

Sofi Tucker was our Grandmother and SheaMoisture is her legacy.
Source: Target
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, butyrospermum parkii oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol
Helps attract water to the upper layer of the skin and can help improve skin barrier function
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
Helps oil and water mix together and helps preserve the product formulation
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
In this face mask, Tamarind Extract is a natural astringent that helps exfoliate skin.
Source: Target
This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.
A plant extract that might contain salicylic acid
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Exfoliation |
Total Promises Fulfilled score: 50/100.
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Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Helps attract water to the upper layer of the skin and can help improve skin barrier function
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Oil of a very fragrant pink rose used as fragrance in cosmetics. Extensive research has shown it has mixed benefits. In the pro column, inhaling this flower’s scent seems to have relaxing properties and the plant’s petals contain skin-soothing and antioxidant compounds that can benefit skin. On the flipside, the numerous chemicals that create this rose’s distinctive fragrance pose a risk of causing skin aggravation.
A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
An essential oil that can be irritating. Has some anti-bacterial properties
A preservative. Can be used to mask unpleasant smell. Can be irritating
A plant extract that might contain salicylic acid
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
Helps oil and water mix together and helps preserve the product formulation
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
Helps attract water to the upper layer of the skin and can help improve skin barrier function
Oil of a very fragrant pink rose used as fragrance in cosmetics. Extensive research has shown it has mixed benefits. In the pro column, inhaling this flower’s scent seems to have relaxing properties and the plant’s petals contain skin-soothing and antioxidant compounds that can benefit skin. On the flipside, the numerous chemicals that create this rose’s distinctive fragrance pose a risk of causing skin aggravation.
A plant extract that might contain salicylic acid
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
An essential oil that can be irritating. Has some anti-bacterial properties
Helps oil and water mix together and helps preserve the product formulation
A preservative. Can be used to mask unpleasant smell. Can be irritating
Water, Bentonite, Kaolin, Glycerin, Glyceryl caprylate, Butyrospermum parkii butter, Butyrospermum parkii oil, Sodium palm kernelate, Sodium shea butterate, Sodium cocoate, Theobroma cacao extract, Unknown, Allantoin, Panthenol, Rosa damascena extract, Salix nigra bark extract, Avena sativa bran extract, Tocopherol, Calendula officinalis flower extract, Tamarindus indica fruit extract, Aloe barbadensis leaf juice, Melaleuca alternifolia leaf oil, Glyceryl undecylenate, Benzyl alcohol, Unknown
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