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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"African Black Soap helps to balance oily, blemish-prone skin while Bamboo Charcoal absorbs excess oil and Cooling Aloe nourishes hydrated, radiant skin. . African Black Soap clarifies oily, blemish-prone skin ."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"African Black Soap And Charcoal Mattifying Moisturizer Mist"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, cocos nucifera oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-blemish
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
7.1% - 8.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.2%
An emollient that helps soften the skin. Could be comedogenic
3.2% - 4%
Helps oil and water mix together while softening the upper layer of the skin
2.4% - 2.9%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2% - 2.5%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.7% - 2.1%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.5% - 1.8%
An emollient that helps soften the skin
1.3% - 1.5%
Used to create a thicker product consistency
0.95% - 1.15%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.75% - 1.1%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.45% - 0.65%
Benefits for the skin are not clear
0.75% - 1.1%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.45% - 0.7%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.4% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.4% - 0.6%
0.75% - 1.1%
Helps water and oil mix together
0.35% - 0.65%
Works as a cleansing agent
0.35% - 0.6%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
0.25% - 0.45%
The ingredient is not recognized
TBC
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.25%
Used as a fragrance. Rarely causes irritation
0.15% - 0.25%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.15% - 0.3%
Helps preserve products and creates a nice product texture
0.1% - 0.25%
A preservative
0.1% - 0.2%

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