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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Raw Shea Butter Deep Moisturizing Masque"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, trehalose.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, ricinus communis seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
5.3% - 7.9%
A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency
3.8% - 5.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 4.1%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2.1% - 3.2%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
1.6% - 2.5%
0.05% - 0.1%
Helps oil and water mix together
1.3% - 1.9%
1% - 1.5%
Helps soften the upper layer of the skin
0.9% - 1.3%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
0.55% - 1.25%
0.4% - 0.95%
A sugar that attracts water to the upper layer of the skin
0.4% - 0.9%
Helps to soften the upper layer of the skin and creates a nice product finish on the skin
0.35% - 0.85%
The ingredient is not recognized
TBC
0.3% - 0.7%
The ingredient is not recognized
TBC
Helps soften the upper layer of the skin and create a nice product finish
0.2% - 0.7%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.15% - 0.55%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.15% - 0.55%
Helps attract water to the upper layer of the skin and helps to improve appearance of the product
0.1% - 0.5%
A preservative
0.05% - 0.3%
Used as a fragrance. Rarely causes irritation
0.05% - 0.3%
Helps preserve products and creates a nice product texture
0.1% - 0.35%
A preservative
0.05% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%

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