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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Enriched with minerals, amino acids and proteins, this eye mask features an advanced concentrated essence of black pearl, gold and rose water to improve firmness, smooth fine lines, reduce puffiness and diminish dark circles for brighter and younger looking eyes."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Use this hydrating eye mask to reduce dark circles and puffiness for tired eyes."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, betaine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: ricinus communis seed oil, caprylyl glycol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.9% - 6%
A powder from red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
4.2% - 5.1%
Helps attract water to the upper layer of the skin and improves the product texture
3% - 3.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
2.3% - 2.8%
A plant extract that contains small percentage of AHAs. Is unlikely to have any skin benefit due the small concentration of the active compounds
1.8% - 2.2%
A plant extract that can help strengthen the skin barrier function and improve skin moisture levels
1.6% - 1.9%
1.4% - 1.7%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
1.1% - 1.4%
0.8% - 1.2%
Used as a fragrance
0.65% - 0.95%
Used as a fragrance and can be irritating
0.5% - 0.75%
Can have some moisturizing properties due to its sugar content
0.45% - 0.65%
Used as a fragrance. Can be irritating and cause photosensitivity
0.4% - 0.6%
Used to stabilize product formulations and create thicker consistency
0.45% - 0.65%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.35% - 0.6%
0.35% - 0.6%
A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
0.3% - 0.5%
A preservative
0.25% - 0.5%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.3% - 0.55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.25% - 0.45%
0.25% - 0.45%
A colorant. Does not have any proven benefits in skin
0.2% - 0.4%
0.2% - 0.4%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.2% - 0.4%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.35%
Used to dissolve other ingredients. Might be irritating
0.2% - 0.4%
A preservative
0.2% - 0.4%
Helps preserve products and creates a nice product texture
0.25% - 0.45%
Helps create a thicker product consistency. Might be irritating
0.2% - 0.4%
A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency
0.25% - 0.45%
Helps oil and water mix together
0.25% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.35%
A preservative
0.16% - 0.32%
Stabilizes the product formulation
0.2% - 0.35%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.2% - 0.4%
0.15% - 0.3%
A colorant that can add a pearl-like appearance to the formulation
0.25% - 0.5%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.1% - 0.2%
A colorant. Usually well-tolerated
0.1% - 0.2%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.2%
0.1% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
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MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources