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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Protect skin from harmful modern pollutants with the Sepai Nude Body Cream , a silky body milk that hydrates skin while defending against external aggressors (which can contribute to premature aging)."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"Also harnesses the nourishing properties of Musk Rose Oil and Argan Oil to hydrate and revitalize."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, argania spinosa kernel oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
6.9% - 8.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.1%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
3.1% - 3.8%
2.4% - 3%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
2% - 2.4%
Helps attract water to the upper layer of the skin and improves the product texture
1.6% - 1.9%
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
1.5% - 1.8%
1.1% - 1.4%
0.9% - 1.1%
A grain extract. It might contain compounds that help neutralize free radicals in skin
0.65% - 0.95%
0.55% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.5% - 0.75%
Used to create a thicker product consistency
0.45% - 0.7%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.45% - 0.7%
Used to create gel-like formulas and stabilize emulsions
0.4% - 0.6%
Helps water and oil mix together
0.45% - 0.65%
Creates a thin drying film on the skin resulting in a short-term tightening effect
0.3% - 0.6%
Helps oil and water mix together. Can be used as a cleansing agent
0.3% - 0.6%
Used to absorb oil and can temporarily mattify skin
0.35% - 0.65%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.25% - 0.5%
Helps oil and water mix together and helps preserve the product formulation
0.25% - 0.5%
A preservative
0.2% - 0.35%
Helps preserve products and creates a nice product texture
0.2% - 0.35%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.2%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.15% - 0.3%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.25%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.05% - 0.1%
A red colorant made of iron oxide. Typically is not irritating
0.05% - 0.1%

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