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Can the product deliver on its promises?

See a mistake?
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"The protein decomposing enzyme in the milk removes keratin and waste matters for brighter skin tone as well as balancing skin oil and moisture balance for healthy skin."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (camellia sinensis extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Anti-oxidation
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
23% - 34%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.2%
A preservative
1.9% - 2.9%
Tea extract. Might be helpful in neutralizing free radicals in skin
3.8% - 5.7%
2.8% - 4.2%
The ingredient is not recognized
TBC
2.1% - 3.1%
Mostly used as a fragrance. Might have some anti-oxidant effect
1.6% - 2.4%
A grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin
1.4% - 2.1%
1.2% - 1.7%
Carrot extract. Might have anti-oxidant properties and be used to add orange color
1% - 1.5%
Plant extract that has some anti-oxidant properties. It can be irritating. Can be used to improve the product's smell
0.85% - 1.25%
Used to thicken product formulations and create gel-like textures
0.9% - 1.35%
0.45% - 1.05%
The ingredient is not recognized
TBC
A yeast ferment filtrate (also known as Pitera - a trademarked name for the filtrate reserved by the SK-II brand). It helps attract water to the upper layer of the skin, can help neutralize antioxidants and can be helpful in evening out the skin tone. It might be somewhat helpful in preventing premature skin aging but solid evidence is lacking. A small manufacturer study also shows that, when used in high concentrations, it can help reduce sebum production and help against blocked pores
0.35% - 0.85%
0.3% - 0.7%
0.15% - 0.7%
Stabilizes the product formulation
0.1% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.35%

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