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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"You can expect a hydrated, healthy-looking complexion with a youthful glow."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"You can expect a hydrated, healthy-looking complexion with a youthful glow."
WIMJ summary for moisturizing

Does not contain the most effective ingredients for moisturization. The humectants (glucose, butylene glycol) can help attract water to the upper layer of the skin. Keep in mind though that this product lacks emollients that can reduce the moisture loss over time. You might want to use a separate product emollients and occlusives like dimethicone, oils, or butters on top.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 25/100.

Potential irritants

IRRITANCY
HIGH
Ingredient Irritancy Skin Benefit
maris sal
Has skin benefit
propylene glycol
does not have skin benefit
ethoxydiglycol
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
4.7% - 7%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
3.5% - 5.2%
Helps oil and water mix together
2.4% - 3.7%
A preservative
0.25% - 0.5%
Helps to improve the product consistency
1.6% - 2.4%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.4% - 2.1%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
1.2% - 1.8%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
1% - 1.5%
Sage leaf extract. It can be irritating
0.9% - 1.4%
Plant extract that can help neutralize free radicals in skin. Can be used as a fragrance. Can be irritating
0.55% - 1.25%
0.35% - 0.8%
0.4% - 1%
A plant extract that is added for its fragrance. Can be irritating
0.35% - 0.85%
The ingredient is not recognized
TBC
0.15% - 0.7%
A plant extract that might have anti-oxidant properties. Can be irritating
0.2% - 0.8%
Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating
0.1% - 0.5%
A plant extract that can help attract water to the upper layer of the skin and might help to reduce inflammation
0.1% - 0.4%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.1% - 0.3%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.05% - 0.25%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.05% - 0.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%
Can work as an exfoliant but is typically used to adjust the product pH
0.01% - 0.05%

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Price
WIMJ similarity score
55%
44%
43%
42%
41%
41%
41%
41%
41%
41%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources