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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Australian Pink Clay Flash Perfection Exfoliator"
From product name
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Rich in antioxidants, rosehip, grapeseed and olive oils nourish the skin and restore long-lost radiance."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: acer saccharum sap extract, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: vitis vinifera seed oil, cetearyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Exfoliation
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
6.4% - 7.8%
4.4% - 5.4%
Abrasive ingredient used for physical exfoliation (scrubing)
3.1% - 3.8%
A great emollient that can also have anti-oxidant properties
2.4% - 3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2% - 2.5%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.7% - 2.1%
Helps oil and water mix together and works as an emollient
1.6% - 1.9%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
1.2% - 1.5%
Helps oil and water mix together. Has some emollient properties
1% - 1.2%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
0.65% - 0.95%
0.55% - 0.8%
Most likely used for its fragrance. Can be irritating and lead to photosensitivity
0.45% - 0.7%
0.4% - 0.65%
0.35% - 0.65%
A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking
0.35% - 0.6%
Sugar extract that helps attract water to the upper layer of the skin
0.3% - 0.6%
A plant extract that is used as a fragrance. Can be irritating and lead to photosensitivity
0.3% - 0.55%
Used as a fragrance. Can be irritating and cause photosensitivity
0.25% - 0.5%
Helps attract water to the upper layer of the skin
0.25% - 0.45%
A seaweed extract that helps attract water to the upper layer of the skin and might have an anti-oxidant effect
0.25% - 0.45%
Helps improve the product appearance
0.45% - 0.65%
Used as a fragrance. Can be irritating
0.2% - 0.4%
0.25% - 0.45%
0.25% - 0.45%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.25% - 0.45%
Contains an essential oil. Can be irritating
0.2% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.4%
Helps thicken the product formula and create a nice product formulation
0.2% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.3%
A preservative
0.1% - 0.2%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.2%
A red colorant made of iron oxide. Typically is not irritating
0.1% - 0.2%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.1% - 0.15%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.1%

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Irritancy
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Potential Irritants
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Questions

Scientific Sources