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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Moisture Burst Facial Wash"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamidopropyl betaine, coco-glucoside, glyceryl oleate, peg-40 hydrogenated castor oil, sodium laureth sulfate, trideceth-9) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine, coco-glucoside, glyceryl oleate, sodium laureth sulfate

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Works as a foaming cleansing agent
11% - 14%
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen) and create a thicker product consistency
5% - 6.1%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
4.5% - 5.6%
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
2.5% - 3.1%
Helps oil and water mix together. Can be irritating
1.9% - 2.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Can work as an exfoliant but is typically used to adjust the product pH
1.5% - 1.8%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.5% - 1%
A preservative
0.25% - 0.5%
Helps oil and water mix together
0.75% - 1.15%
0.65% - 0.95%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.6% - 0.9%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.55% - 0.8%
Helps stabilize product formulations
0.5% - 0.75%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.5% - 0.75%
0.5% - 0.75%
Used to adjust the product's pH
0.45% - 0.7%
Sulisobenzone. A UV filter. Is typically used to improve the product stability under exposure to UV light. It is effective against both UVA and UVB rays. It can be used is larger concentrations as a sun protection ingredient for the skin, but can be irritating
0.6% - 0.9%
A fragrance. Can be irritating
0.35% - 0.65%
A fragrance. Can be irritating
0.3% - 0.6%
A fragrance. Can be irritating
0.3% - 0.6%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.4% - 0.6%
Polysaccharide derived from seaweed. Used to create a thicker product consistency and might help attract water to the upper layer of the skin
0.3% - 0.6%
Helps soften the upper layer of the skin and create a nice product finish
0.3% - 0.6%
A preservative
0.3% - 0.55%
Helps preserve products and creates a nice product texture
0.3% - 0.55%
An emollient that softens the skin
0.3% - 0.55%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.3% - 0.55%
Helps soften the upper layer of the skin
0.25% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.35%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.2% - 0.35%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.2% - 0.35%
A colorant that can add a pearl-like appearance to the formulation
0.25% - 0.45%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.15% - 0.25%
A red (pink) dye
0.05% - 0.15%
A red dye
0.05% - 0.1%

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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources