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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Golden Milk Cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (coco-glucoside, decyl glucoside, glycol distearate, lecithin) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: coco-glucoside, decyl glucoside

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Sahajan Golden Milk Cleanser was created rich in turmeric to brighten and improve skin’s texture and black cumin seed oil to unclog pores and help fade hyperpigmentation in a soft, oat milk base."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

How honest is this product?

Promise Can it deliver?
Cleansing
Anti-blemish
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps oil and water mix together. Can be irritating
8.1% - 12.1%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
3.7% - 5.5%
Used to create a thicker product consistency
2.7% - 4%
Helps soften the upper layer of the skin and support the skin's barrier due to the high content of linoleic acid
2% - 3.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.5%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.2% - 0.7%
Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating
1% - 1.5%
A preservative
0.3% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.35% - 0.8%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.15% - 0.55%
Helps water and oil mix together
0.2% - 0.75%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
0.1% - 0.45%
0.05% - 0.2%

Similar products & dupes

Sahajan - Golden Milk Cleanser
BYBI - Milk Melt Vegan Oat Cleanser
A-DERMA - Dermalibour+ Purifying Foaming CICA-Gel
HoliFrog - Superior Omege Gel Face Wash
Paula's choice - Earth Sourced Perfectly Natural Cleansing Gel Full size
Eucerin - DermatoClean Mild Cleansing Milk
REVOLUTION SKINCARE - Vitamin C Brightening Micellar Water
Uriage - Bariederm Cleansing Cica-Gel
Avène - Extremely Gentle Cleanser Lotion
Eau Thermale Avene - Eau Thermale Avène Extremely Gentle Cleansing Lotion
L'Oréal Paris - Daily Foaming Gel Cleanser
Price
WIMJ similarity score
28%
27%
27%
27%
27%
26%
26%
26%
26%
25%
Key ingredients
Common:
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources