PRODUCT REVIEW
Cheaper alternatives
Product summary
What can the product work for?
Works for
Moisturizing
What does the product description say?
Purity Hydration
acetamidoethoxyethanol
6.8% -
10.1%
Irritation risk:
Concentration: Effectiveness: HIGH
A new synthetic humectant that, according to the first tests, works better than glycerin in attracting moisture to the skin surface. It might be able to keep attracting water to the upper layer of the skin for longer compared with glycerin. Its texture is also nicer. Because of this, products with it are likely to be less sticky and more pleasant on application. It is unlikely to cause irritation and products with it work for sensitive skin. For best hydration results, it should be used at about 5-10% in a formulation. This ingredient is developed by a supplier Nouryon and is sold to skincare brands under the name Elfamoist AC.
glycerin
2.7% -
4.1%
Irritation risk:
Concentration: Effectiveness: HIGH
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
cetearyl alcohol
3.4% -
5.1%
Irritation risk: Comedogenicity: Medium
Concentration: Effectiveness:
MEDIUM
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
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Honesty check
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing |
Total Promises Fulfilled score:
75/100.
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Can it cause trouble?
- Overall product irritation risk
- Acne & comedogenic risk ingredients: 1
Potential irritants
dmdm hydantoin
0.3% -
0.6%
Irritation risk:
A preservative that releases formaldehyde and can be irritating
parfum
0.15% -
0.65%
Irritation risk:
An aromatic blend of unspecified and possibly irritating ingredients
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Comodogenic ingredients
cetearyl alcohol
3.4% -
5.1%
Irritation risk: Comedogenicity: Medium
Works for:
Cleansing,
Moisturizing
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
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| Price | |||||||||||
| WIMJ similarity score |
43%
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38%
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35%
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35%
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35%
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35%
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35%
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35%
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35%
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34%
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| Key ingredients | Common: Other: | Common: Other:
| Common: Other: | Common: Other: | Common: Other:
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| Irritancy | IRRITANCY
HIGH
| IRRITANCY
HIGH
| IRRITANCY
LOW
| IRRITANCY
MEDIUM
| IRRITANCY
MEDIUM
| IRRITANCY
MEDIUM
| IRRITANCY
MEDIUM
| IRRITANCY
MEDIUM
| IRRITANCY
MEDIUM
| IRRITANCY
MEDIUM
| IRRITANCY
MEDIUM
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Ingredients & concentrations
All ingredients
Key Actives
acetamidoethoxyethanol
6.8% -
10.1%
Irritation risk:
Works for:
Moisturizing
A new synthetic humectant that, according to the first tests, works better than glycerin in attracting moisture to the skin surface. It might be able to keep attracting water to the upper layer of the skin for longer compared with glycerin. Its texture is also nicer. Because of this, products with it are likely to be less sticky and more pleasant on application. It is unlikely to cause irritation and products with it work for sensitive skin. For best hydration results, it should be used at about 5-10% in a formulation. This ingredient is developed by a supplier Nouryon and is sold to skincare brands under the name Elfamoist AC.
glycerin
2.7% -
4.1%
Irritation risk:
Works for:
Moisturizing
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Potential irritants
dmdm hydantoin
0.3% -
0.6%
Irritation risk:
A preservative that releases formaldehyde and can be irritating
parfum
0.15% -
0.65%
Irritation risk:
An aromatic blend of unspecified and possibly irritating ingredients
Show more
Comodogenic ingredients
cetearyl alcohol
3.4% -
5.1%
Irritation risk: Comedogenicity: Medium
Works for:
Cleansing,
Moisturizing
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
All ingredients
acetamidoethoxyethanol
6.8% -
10.1%
Irritation risk:
Works for:
Moisturizing
A new synthetic humectant that, according to the first tests, works better than glycerin in attracting moisture to the skin surface. It might be able to keep attracting water to the upper layer of the skin for longer compared with glycerin. Its texture is also nicer. Because of this, products with it are likely to be less sticky and more pleasant on application. It is unlikely to cause irritation and products with it work for sensitive skin. For best hydration results, it should be used at about 5-10% in a formulation. This ingredient is developed by a supplier Nouryon and is sold to skincare brands under the name Elfamoist AC.
cetearyl alcohol
3.4% -
5.1%
Irritation risk: Comedogenicity: Medium
Works for:
Cleansing,
Moisturizing
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
Show more
Ingredient list view
Water, Acetamidoethoxyethanol, Cetearyl alcohol, Glycerin, Polyacrylamide, C13-14 isoparaffin, Xanthan gum, Laureth-7, Dmdm hydantoin, Hydroxyethylcellulose, Aloe barbadensis leaf extract, Aloe barbadensis extract, Parfum, Limonene, Benzyl salicylate, Hexyl cinnamal, Linalool, Butylphenyl methylpropional