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Rohto Mentholatum Hada Labo Shirojyun Whitening Milky Lotion
Rohto Mentholatum

Rohto Mentholatum Hada Labo Shirojyun Whitening Milky Lotion

Efficacy100/100IrritancyLow
See all ingredients

Works for

Evens skin tone
Tranexamic acid, Magnesium ascorbyl phosphate
Works well
What the product description says
“It also minimizes the appearance of freckles, dark spots and uneven patches for a more even-toned complexion with a remarkably radiant glow.”
Source: Yesstyle

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: tranexamic acid

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: magnesium ascorbyl phosphate.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Tranexamic acidKey activeEffect: HighAn amino acid that is effective in reducing hyperpigmentation and evening out the skin tone. It can also help in skin barrier recovery. It is used to treat melasma, especially with injections and when taken orally~26–40%
Magnesium ascorbyl phosphateEffect: LowA derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high~3.4–5.2%
Anti-oxidation
Side benefit · Tocopherol, Magnesium ascorbyl phosphate + 1 more
Works well

This product contains antioxidants (tocopherol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

TocopherolKey activeEffect: HighPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~2.3–3.4%
Magnesium ascorbyl phosphateEffect: LowA derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high~3.4–5.2%
Limnanthes alba seed oilEffect: LowThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~0.5–1.15%
Anti-aging
Side benefit · Magnesium ascorbyl phosphate, Tocopherol + 1 more
May help

This product contains tocopherol. This ingredient help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.

Magnesium ascorbyl phosphateEffect: LowA derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high~3.4–5.2%
TocopherolEffect: LowPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~2.3–3.4%
Limnanthes alba seed oilEffect: LowThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~0.5–1.15%
Moisturizing
Side benefit · Tranexamic acid, Hydrolyzed hyaluronic acid + 10 more
Works

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: diglycerin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: limnanthes alba seed oil, tricaprylin.

Tranexamic acidKey activeEffect: HighAn amino acid that is effective in reducing hyperpigmentation and evening out the skin tone. It can also help in skin barrier recovery. It is used to treat melasma, especially with injections and when taken orally~26–40%
Hydrolyzed hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin~5.7–8.5%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~4.9–7.3%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~0.8–1.2%
DiglycerinKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin~0.5–1.15%
Limnanthes alba seed oilKey active· EmollientEffect: HighThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~0.5–1.15%
TricaprylinKey active· EmollientEffect: MediumAn emollient that helps soften the skin. Can increase penetration of other ingredients~0.2–0.75%
TocopherolEffect: LowPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~2.3–3.4%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~1.6–2.4%
Hydrogenated polydecene· EmollientEffect: LowHelps to soften the upper layer of the skin and create a nice product texture~1.2–1.8%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~1–1.5%
Behenyl alcohol· Emollient, OcclusiveEffect: LowNon-drying alcohol that helps water and oil mix together. Also serves as an emollient~0.15–0.65%

Can it cause trouble?

Irritancy
3 flagged ingredients
Low risk
We flag 3 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
Magnesium ascorbyl phosphateA derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very highMedium~3.4–5.2%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~1–1.5%est.
EdtaHelp to stabilize the product formulationMedium~0.2–0.75%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Tranexamic acid~26–40%
Key active
Irritation risk
Low
Works for
Evens skin toneMoisturizing

An amino acid that is effective in reducing hyperpigmentation and evening out the skin tone. It can also help in skin barrier recovery. It is used to treat melasma, especially with injections and when taken orally

More about Tranexamic acid
Hydrolyzed hyaluronic acid~5.7–8.5%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

More about Hydrolyzed hyaluronic acid
Sodium hyaluronate~4.9–7.3%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Magnesium ascorbyl phosphate~3.4–5.2%
Irritant · medium
Irritation risk
Medium
Works for
Anti-agingEvens skin toneAnti-oxidation

A derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high

More about Magnesium ascorbyl phosphate
Tocopherol~2.3–3.4%
Key active
Irritation risk
Low
Works for
Anti-oxidationAnti-agingAnti-inflammatoryMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Fermented hatomugi
Not recognized
Coix lacryma-jobi ma-yuen seed extract~2–3%
Formula
Irritation risk
Low
More about Coix lacryma-jobi ma-yuen seed extract
Butylene glycol~1.6–2.4%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Dipropylene glycol~1.3–2%
Formula
Irritation risk
Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol
Hydrogenated polydecene~1.2–1.8%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps to soften the upper layer of the skin and create a nice product texture

More about Hydrogenated polydecene
Pentylene glycol~1–1.5%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Glycerin~0.8–1.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Diglycerin~0.5–1.15%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin

More about Diglycerin
Limnanthes alba seed oil~0.5–1.15%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-agingAnti-oxidation

This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient

More about Limnanthes alba seed oil
Sorbitan stearate~0.4–0.9%
Formula
Irritation risk
Low
Works for
Cleansing

Helps water and oil mix together

More about Sorbitan stearate
Peg-20 sorbitan isostearate~0.35–0.85%
Formula
Irritation risk
Low
Works for
Cleansing
More about Peg-20 sorbitan isostearate
Carbomer~0.2–0.8%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Edta~0.2–0.75%
Irritant · medium
Irritation risk
Medium

Help to stabilize the product formulation

More about Edta
Hydroxyethylcellulose~0.15–0.65%
Formula
Irritation risk
Low

Used to thicken product formulations and create gel-like textures

More about Hydroxyethylcellulose
Tricaprylin~0.2–0.75%
Key active
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin. Can increase penetration of other ingredients

More about Tricaprylin
Xanthan gum~0.1–0.5%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Behenyl alcohol~0.15–0.65%
Formula
Irritation risk
Low
Works for
Moisturizing

Non-drying alcohol that helps water and oil mix together. Also serves as an emollient

More about Behenyl alcohol
Phenoxyethanol~0.1–0.4%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Ingredient list view

Tranexamic acid, Hydrolyzed hyaluronic acid, Sodium hyaluronate, Magnesium ascorbyl phosphate, Tocopherol, Unknown, Coix lacryma-jobi ma-yuen seed extract, Butylene glycol, Dipropylene glycol, Hydrogenated polydecene, Pentylene glycol, Glycerin, Diglycerin, Limnanthes alba seed oil, Sorbitan stearate, Peg-20 sorbitan isostearate, Carbomer, Edta, Hydroxyethylcellulose, Tricaprylin, Xanthan gum, Behenyl alcohol, Phenoxyethanol

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Rohto MentholatumHada Labo Shirojyun Whitening Milky LotionYOUR PRODUCTRohtoHada Labo Shirojyun Premium Medicated Whitening Milk EmulsionShiseidoAqualabel Balance Care MilkTwelve Natural SkincareTwelve Ultra Revitalising Elixir
Match—49%34%27%
Price—$14.01$26.91$55.98
Shared key ingredients—7 of 74 of 72 of 7
Key difference—DimethiconeMineral OilNiacinamide
Irritancy Low Low Low Low
Drying alcohol————
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 14 studies and safety reviews.

  1. 1
    Effect of tranexamic acid on melasma: a clinical trial with histological evaluationonlinelibrary.wiley.com
  2. 2
    Tranexamic acid accelerates skin barrier recovery and upregulates occludin in damaged skinonlinelibrary.wiley.com
  3. 3
    The amelioration effect of tranexamic acid in wrinkles induced by skin drynesssciencedirect.com
  4. 4
    Efficacy and possible mechanisms of topical tranexamic acid in melasmaonlinelibrary.wiley.com
  5. 5
    Efficacy of a New Topical Nano-hyaluronic Acid in Humansncbi.nlm.nih.gov
  6. 6
    Physiochemical properties and application of hyaluronic acid: a systematic reviewonlinelibrary.wiley.com
Rohto Mentholatum Hada Labo Shirojyun Whitening Milky Lotion
Rohto MentholatumHada Labo Shirojyun Whitening Milky Lotion
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