Rohto Mentholatum Hada Labo Shirojyun Whitening Milky Lotion
- Evens skin tone
- Anti-oxidation
- Anti-aging
- Moisturizing
- diglycerin
- glycerin
- hyaluronic acid
- hydrolyzed hyaluronic acid
- +3 more

Price comparison
Can the product deliver on its promises?
Promise
What does the product description say?WIMJ summary for evens skin tone
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: tranexamic acid
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Ingredient | Effectiveness | Concentration | Irritancy |
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HIGH |
WIMJ summary for anti-aging
This product contains tocopherol. This ingredient help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.
Ingredient | Effectiveness | Concentration | Irritancy |
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LOW
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LOW
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WIMJ summary for moisturizing
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
diglycerin, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: limnanthes alba seed oil, behenyl alcohol.
Ingredient | Effectiveness | Concentration | Irritancy |
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HIGH | |||
HIGH | |||
HIGH |
WIMJ summary for anti-oxidation
This product contains antioxidants (tocopherol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
Ingredient | Effectiveness | Concentration | Irritancy |
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HIGH | |||
LOW
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How honest is this product?
Promise | Can it deliver? |
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Evens skin tone |
Potential irritants

Ingredient | Irritancy | Skin Benefit |
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pentylene glycol |
Ingredients by volume
Ingredient | Estimated concentration |
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An amino acid that is effective in reducing hyperpigmentation and evening out the skin tone. It can also help in skin barrier recovery. It is used to treat melasma, especially with injections and when taken orally
| 26% - 40% |
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
| 5.8% - 8.7% |
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
| 4.9% - 7.4% |
Show more |
Similar products & dupes
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WIMJ similarity score | 29% | 17% | 17% | 17% | 17% | 17% | 16% | 15% | 15% | 15% | |
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Questions
Skincare resources
Scientific Sources
- Effect of tranexamic acid on melasma: a clinical trial with histological evaluation
- Tranexamic acid accelerates skin barrier recovery and upregulates occludin in damaged skin
- The amelioration effect of tranexamic acid in wrinkles induced by skin dryness
- Efficacy and possible mechanisms of topical tranexamic acid in melasma
- Efficacy of a New Topical Nano-hyaluronic Acid in Humans