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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

See a mistake?
Promise
What does the product description say?
"The Vitamin C enriched formula also works to diminish the look of fine lines to reveal a brighter, renewed complexion."
WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"The Vitamin C enriched formula also works to diminish the look of fine lines to reveal a brighter, renewed complexion."
WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Vit C SPF30 Moisturizer"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, theobroma cacao seed butter.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
5.4% - 6.5%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
4.3% - 5.3%
Same as oxybenzone. Protects in the UVB and short UVA range. In small concentrations, used to stabilize product formulation. Can be irritating. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can penetrate the skin and get absorbed into bloodstream faster than other popular filters available in the US. The study that produced this finding did not address any potential health effects of the absorption
3.4% - 4.1%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2.4% - 2.9%
Helps soften the upper layer of the skin and create a nice product texture
1.9% - 2.4%
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
2.1% - 2.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.5% - 1.8%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.2% - 1.4%
Used to create a thicker product consistency
0.95% - 1.2%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.7% - 1.05%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.65% - 1%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.6% - 0.9%
Used to stabilize the product formulations and works as an emollient
0.5% - 0.8%
Helps oil and water mix together and works as an emollient
0.6% - 0.9%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 0.75%
0.45% - 0.7%
Used to improve product texture and help oil and water mix together
0.45% - 0.7%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.35% - 0.65%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.3% - 0.55%
Helps oil and water mix together
0.35% - 0.65%
Helps attract water to the upper layer of the skin and repair the skin barrir function
0.3% - 0.55%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.3% - 0.55%
Used to create a thicker product consistency
0.25% - 0.5%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.3% - 0.55%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.25% - 0.45%
Stabilizes the product formulation
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.5%
Helps stabilize and preserve a product formulation
0.1% - 0.2%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
0.25% - 0.5%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.25% - 0.45%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.35%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.35%
Helps oil and water mix together
0.2% - 0.35%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
0.2% - 0.35%
A preservative
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.25%
A fragrance. Can be irritating
0.1% - 0.2%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.15%
A preservative
0.1% - 0.25%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.1%

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