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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Brimming with active anti-ageing powers, the silky oil supplies skin with an intense moisture surge to plump and visibly reduce the appearance of lines and wrinkles."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Brimming with active anti-ageing powers, the silky oil supplies skin with an intense moisture surge to plump and visibly reduce the appearance of lines and wrinkles."
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: caprylic/capric triglyceride, helianthus annuus seed oil.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
An emollient that softens the skin
25% - 37%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
6.8% - 10.1%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.9% - 7.4%
Helps soften the upper layer of the skin
3.5% - 5.3%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
2.7% - 4.1%
An emollient that does not leave a greasy finish
2.1% - 3.2%
A plant seed oil that consists mainly of erucic acid and used to help soften the upper layer of the skin. This fatty acid can enhance penetration of other ingredients into the skin but it is not a good moisturizer on its own
1.7% - 2.6%
Helps stabilize emulsions and create a nice product texture
1.4% - 2.1%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
1.1% - 1.7%
An aromatic blend of unspecified and possibly irritating ingredients
0.45% - 1%
0.3% - 0.75%
Used as a fragrance
0.15% - 0.55%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.15% - 0.5%
0.05% - 0.3%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.2%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources