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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This extra strength serum will help to moisturise, soothe, and calm dry skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cannabis sativa seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
5% - 7.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.4% - 5.1%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.6% - 4%
Helps oil and water mix together
1.9% - 2.9%
Helps oil and water mix together
1.4% - 2.1%
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
1.2% - 1.8%
Used to create a thicker product consistency
0.6% - 1.4%
A preservative
0.25% - 0.5%
A preservative
0.15% - 0.55%
CBD. Can bind to skin cell receptors and can reduce inflammation, itching, and help support skin barrier function
0.1% - 0.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.05% - 0.2%
Stabilizes the product formulation
0.01% - 0.05%

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Price
WIMJ similarity score
105%
91%
89%
88%
87%
85%
83%
83%
81%
81%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources