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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Willow Bark works to minimise the look of congestion, helping to visibly reduce the appearance of new and active blemishes, while Betaine soothes and cools."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"An infusion of innovative Hyaluronic Acid helps to envelop your complexion in moisture, locking it in for long-lasting, touchable softness."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: simmondsia chinensis seed oil, beta-sitosterol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains asiaticoside. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (asiaticoside) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-blemish
Total Promises Fulfilled score: 50/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps dissolve other ingredients in a formulation
5.6% - 8.5%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
3.4% - 5.2%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
2.6% - 3.9%
A phytosterol that can support skin's barrier function and help the skin stay hydrated
2% - 3%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
1.7% - 2.6%
Helps water and oil mix together and softens the upper layer of the skin
1.4% - 2%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
1.2% - 1.8%
An active compound of Centella Asiatica plant extract. In combination with other active compounds of Centella Asiatica extract (madecasosside, asiatic acid and madecassic acid), asiaticoside has been shown to be helpful in wound-healing, restoring skin barrier function and supporting collagen production in skin. It can, however, itself be irritating
0.85% - 1.3%
An active compound of Centella Asiatica plant extract. In combination with other active compounds of Centella Asiatica extract (asiaticoside, madecasosside and madecassic acid) asiatic acid has been shown to be helpful in wound-healing, restoring skin barrier function and supporting collagen production in skin. It can, however, itself be irritating
0.55% - 1.3%
An active compound of Centella Asiatica plant extract. In combination with other active compounds of Centella Asiatica extract (asiaticoside, madecasosside and asiatic acid), madecassic acid has been shown to be helpful in wound-healing, restoring skin barrier function and supporting collagen production in skin. It can, however, itself be irritating
0.45% - 1.05%
A plant extract that might help neutralize free radicals in skin but solid research is lacking. Contains a number of volatile compounds and could be irritating
0.4% - 0.9%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.35% - 0.75%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.2% - 0.8%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
0.35% - 0.8%
0.2% - 0.75%
0.2% - 0.7%
A plant extract that might have anti-oxidant properties. Can be irritating
0.2% - 0.75%
A plant extract that can contain resveratrol, an antioxidant that can help neutralize free radicals in skin. The effectiveness depends on the extract quality and concentration in the product
0.15% - 0.65%
A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
0.15% - 0.5%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.15% - 0.6%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.1% - 0.45%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.1% - 0.3%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
0.1% - 0.4%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.1% - 0.35%
Helps attract water to the upper layer of the skin and improves the product texture
0.1% - 0.35%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.05% - 0.25%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.05% - 0.25%
Used to create a thicker product consistency
0.05% - 0.25%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.05% - 0.2%
Helps adjust pH in products
0.05% - 0.15%
Stabilizes the product formulation
0.01% - 0.05%
A preservative
0.01% - 0.05%
Used to increase effectiveness of preservatives
0.01% - 0.05%

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Price
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources