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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This award-winning formula is designed for redness, sensitivities, breakouts, and dry and dull skin."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Soothe the appearance of redness for healthier-looking skin, replenish a damaged skin barrier to assist with sensitivities, reduce the appearance of breakouts for a clearer complexion, deliver hydration and much-needed moisture for softer skin, brighten the appearance of skin for a glowing complexion, promote elasticity and collagen production for a more youthful appearance, and protect skin from environmental aggressors too."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - butyrospermum parkii butter - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Brighten with Kakadu Plum A rich source of vitamin C, Kakadu Plum assists to brighten skin for a more radiant complexion, protect skin from damage caused by exposure to harmful UV rays and reduce inflammation and redness caused by breakouts."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Soothe the appearance of redness for healthier-looking skin, replenish a damaged skin barrier to assist with sensitivities, reduce the appearance of breakouts for a clearer complexion, deliver hydration and much-needed moisture for softer skin, brighten the appearance of skin for a glowing complexion, promote elasticity and collagen production for a more youthful appearance, and protect skin from environmental aggressors too."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, lactobacillus ferment.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Anti-blemish
Total Promises Fulfilled score: 31/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
5.2% - 7.8%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
4.4% - 6.6%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
3.9% - 5.8%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
2.9% - 4.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.9% - 2.9%
1.4% - 2.1%
A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking
1.2% - 1.8%
1% - 1.5%
0.95% - 1.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.6% - 1.35%
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative
0.5% - 1.15%
The ingredient is not recognized
TBC
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.55% - 1.25%
Helps oil and water mix together and helps preserve the product formulation
0.5% - 1.2%
Helps preserve products. Can mask unpleasant smell. Could be irritating
0.4% - 0.95%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.35% - 0.8%
Used to create a thicker product consistency
0.3% - 0.75%
Helps oil and water mix together while softening the upper layer of the skin
0.4% - 0.9%
Helps oil and water mix together
0.15% - 0.7%
Helps oil and water mix together
0.15% - 0.6%
The ingredient is not recognized
TBC
0.1% - 0.45%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.4%
Plant extract that might help calm down inflammation and have some anti-oxidant properties
0.1% - 0.4%
A plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds
0.1% - 0.4%

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