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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Purifying Cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin.

Keep in mind that cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"It deeply cleanses away daily dirt and reduces excess oil that can cause congestion, soothes the appearance of redness and breakouts without over-drying skin and gently polishes dead skin cells for a smoother base."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"It deeply cleanses away daily dirt and reduces excess oil that can cause congestion, soothes the appearance of redness and breakouts without over-drying skin and gently polishes dead skin cells for a smoother base."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Exfoliation
Anti-blemish
Total Promises Fulfilled score: 25/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
Helps oil and water mix together. Can be used as a cleansing agent
7% - 10.5%
Tea extract. Might be helpful in neutralizing free radicals in skin
4.4% - 6.7%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
3.7% - 5.5%
A plant extract that can help attract water to the upper layer of the skin and might help to reduce inflammation
2.8% - 4.1%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
1.9% - 2.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.5% - 2.3%
An emollient that does not leave a greasy finish
1.3% - 2%
Plain old water
1% - 1.5%
A preservative
0.9% - 1.35%
Used as a fragrance
0.55% - 1.3%
Used to create thicker product consistency and stabilize emulsions
0.5% - 1.2%
Red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
0.4% - 0.95%
Used to stabilize product formulations and create thicker consistency
0.5% - 1.15%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.2% - 0.75%
A plant extract that might help neutralize free radicals in skin
0.15% - 0.7%
0.15% - 0.7%
0.1% - 0.45%
The ingredient is not recognized
TBC
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.4%
The ingredient is not recognized
TBC

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Price
WIMJ similarity score
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22%
22%
21%
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Irritancy
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MEDIUM
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IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
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LOW
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MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources