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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Is your décolletage, from your chin to your chest, showing signs of ageing, fine lines, sun damage, redness, or pigmentation?"
WIMJ summary for anti-aging

This product contains serine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: arginine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, butyrospermum parkii butter.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
An emollient that does not leave a greasy finish
5.1% - 7.6%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
4.6% - 6.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.3% - 5%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
2.9% - 4.4%
1.8% - 2.8%
Helps improve the product texture
1.4% - 2.1%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.3% - 2%
0.95% - 1.4%
0.6% - 1.4%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.45% - 1.1%
0.4% - 0.95%
0.35% - 0.85%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.3% - 0.75%
A grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin
0.3% - 0.75%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.2% - 0.75%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
0.35% - 0.8%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.15% - 0.65%
Helps preserve products. Can mask unpleasant smell. Could be irritating
0.2% - 0.75%
0.2% - 0.7%
Claimed to have anti-oxidant properties but no evidence is available
0.15% - 0.65%
Helps mask the small of other ingredients and improve the product texture
0.2% - 0.8%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.2% - 0.8%
Helps oil and water mix together and helps preserve the product formulation
0.3% - 0.7%
Helps oil and water mix together while softening the upper layer of the skin
0.2% - 0.75%
Used to create a thicker product consistency
0.1% - 0.45%
0.1% - 0.4%
An essential oil with a lemon-like smell that is extracted from a fruit grown in Asia. Used as a fragrance
0.05% - 0.3%
0.1% - 0.3%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.35%

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