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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Hydrate Superfood Deep Treatment Mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, glycine soja oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH
Ingredient Irritancy Skin Benefit
glycine soja oil
Has skin benefit
parfum
does not have skin benefit
isopropyl alcohol
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
5.6% - 8.4%
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
3.8% - 5.7%
0.05% - 0.1%
An aromatic blend of unspecified and possibly irritating ingredients
1.6% - 2.5%
A drying alcohol. Can increase skin's sensitivity and cause dryness and irritation
1.6% - 2.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.5% - 2.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.95% - 1.45%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.8% - 1.25%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.55% - 1.25%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
0.55% - 1.35%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.35% - 0.85%
A preservative
0.3% - 0.75%
A preservative
0.15% - 0.3%
0.2% - 0.75%
The ingredient is not recognized
TBC
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.3% - 0.75%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.55%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.45%
A fragrance. Is a likely skin allergen and can be irritating
0.1% - 0.35%
A yellow dye
0.1% - 0.4%
A colorant
0.1% - 0.35%
0.05% - 0.3%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.3%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.1% - 0.35%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.05% - 0.25%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.01% - 0.1%
A preservative
0.01% - 0.05%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources