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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Protect skin from dryness and slow down premature aging."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Intensive Water-Glow Moisturizer"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
5.4% - 8.2%
An emollient that helps soften the skin and creates a thicker product texture
3.9% - 5.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 4.1%
Used to preserve products, dissolve other ingredients and create a nice product texture
2.1% - 3.1%
Helps soften the upper layer of the skin
1.7% - 2.5%
A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
1.3% - 1.9%
1.2% - 1.8%
1% - 1.5%
Helps to attract water to the upper layer of the skin. Can add sweet taste to lip products
0.6% - 1.35%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.5% - 1.1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.35% - 0.85%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.75%
An emollient that helps soften the skin
0.35% - 0.75%
A plant extract that might have some anti-oxidant properties
0.2% - 0.7%
A plant extract that might have an anti-inflammatory effect
0.2% - 0.7%
A plant extract that can contain an irritating essential oil. Might have some anti-oxidant effect, but evidence is lacking
0.15% - 0.65%
Helps attract water to the upper layer of the skin
0.2% - 0.75%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.15% - 0.55%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.1% - 0.5%
0.15% - 0.55%
Helps water and oil mix together
0.15% - 0.5%
Helps attract water to the upper layer of the skin and improves the product texture
0.1% - 0.4%
Used to stabilize the product formulations and works as an emollient
0.1% - 0.4%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.1% - 0.45%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.3%
Used to adjust the pH level of products
0.05% - 0.25%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.05% - 0.15%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.2%

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Price
WIMJ similarity score
37%
37%
37%
37%
36%
36%
35%
35%
35%
34%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources