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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Hydro-Power Brightening Cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cocamidopropyl betaine, decyl glucoside, lauric acid, myristic acid, polyglyceryl-10 laurate, stearic acid) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: cocamidopropyl betaine, decyl glucoside

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"A foaming face wash that effectively purifies the skin and helps combat blackheads, without ever stripping the face and tightening."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"This cleanser combats blackheads and pimples and gently exfoliate to archive a deep cleanse."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

How honest is this product?

Promise Can it deliver?
Cleansing
Exfoliation
Anti-blemish
Total Promises Fulfilled score: 33/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps oil and water mix together and works as an emollient
8.2% - 10.1%
Helps oil and water mix together. Could be comedogenic
4.5% - 5.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.8%
Used to adjust the pH level of products
2.4% - 2.9%
Helps water and oil mix together. Has anti-bacterial properties that might be helpful in preventing blemishes
2.1% - 2.5%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
2.2% - 2.7%
A sugar that attracts water to the upper layer of the skin
1.5% - 1.8%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.2% - 1.5%
A plant extract that might have an anti-oxidant effect and help even out skin tone, but solid evidence of effectiveness is lacking
1% - 1.2%
A plant extract that might contain a compound baicalin that could be helpful in neutralizing free radicals and reducing inflammation in skin. The baicalin concentration in skincare products is often too low for an effective action. Can be used for its fragrant properties
0.7% - 1.05%
Brown seaweed extract. Can help attract water to the upper layer of the skin and might have some antioxidant effect
0.6% - 0.95%
Helps attract water to the upper layer of the skin and improves the product texture
0.55% - 0.85%
0.55% - 0.8%
Helps to attract water to the upper layer of the skin. Can add sweet taste to lip products
0.5% - 0.75%
0.4% - 0.65%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.3% - 0.6%
An essential oil that is likely to be irritating and can cause photosensitivity
0.3% - 0.55%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.2% - 0.4%
The ingredient is not recognized
TBC
Used to create thicker product consistency and stabilize emulsions
0.15% - 0.3%
Helps water and oil mix together
0.15% - 0.3%
Helps oil and water mix together. Can be irritating
0.2% - 0.35%
Helps preserve the product formulation
0.05% - 0.15%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.2%

Similar products & dupes

Pretti5 - Hydro-Power Brightening Cleanser
Shiseido - Face Cleanser
Lise Watier - Cooling Cream Foam Cleanser
Vichy - Pureté Thermale Foaming Cream
innisfree - Moisturizing cleansing foam
Etude House - Baking Powder B.B Deep Cleansing Foam
La Roche-Posay - Effaclar Cream Cleanser for Oily Skin
Dr Dennis Gross - Skincare All-in-One Cleaser with Toner
Dove - Rich Moisture Tip
Decorté - Vi-Fusion Foam Cream Wash
Lancôme - Gel Éclat
Price
WIMJ similarity score
35%
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35%
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32%
32%
32%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
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MEDIUM
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MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources