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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Dryness, and Dullness, and Loss of Firmness and Elasticity Formulation."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Participants reported 24-hour hydration ."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": biosaccharide gum-1, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.7% - 7.1%
A type of silicone that helps soften the upper layer of the skin and create a nice product texture
3.9% - 5.8%
Helps water and oil mix together
3% - 4.4%
Used to create a thicker product consistency
2.1% - 3.1%
A preservative
0.45% - 1.05%
Helps preserve products and creates a nice product texture
1.5% - 2.2%
Helps attract water to the upper layer of the skin
1.3% - 2%
Used to increase effectiveness of preservatives
1% - 1.5%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.8% - 1.2%
Helps dissolve other ingredients in a formulation
0.5% - 1.15%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.45% - 1%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.3% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.7%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
0.15% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.5%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.15% - 0.6%
A preservative
0.05% - 0.3%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.25%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.05% - 0.15%
0.05% - 0.1%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.01% - 0.05%

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Price
WIMJ similarity score
40%
39%
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38%
38%
37%
37%
37%
37%
37%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources