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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The lightweight, fast-absorbing formula revives skin with 24K gold and antioxidants, and primes skin for a radiant makeup look."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - hyaluronic acid - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Star ingredients 24K gold boosts a glow, while bananas and berries hydrate, soothe and balance skin."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, hyaluronic acid.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 6%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.4% - 5.1%
A preservative
2% - 3%
A plant extract that might help neutralize free radicals in skin
2% - 3%
1.7% - 2.5%
1.4% - 2%
A plant extract tha can have anti-oxidant properties, but evidence of effectiveness in skin is lacking
1.1% - 1.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
1% - 1.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.55% - 1.3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.45% - 1.05%
A colorant. Does not have any proven benefits in skin
0.35% - 0.85%
0.3% - 0.75%
A berry extract. Might have some anti-oxidant properties
0.2% - 0.8%
A fruit extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lacking
0.15% - 0.65%
Berry extract that might have some anti-oxidant effect
0.15% - 0.65%
A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking
0.15% - 0.65%
0.15% - 0.6%
0.15% - 0.5%
0.1% - 0.5%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.1% - 0.45%
Helps improve the texture
0.1% - 0.45%
0.1% - 0.35%
0.1% - 0.35%
A preservative
0.1% - 0.3%
Used to improve stability of the formulation
0.05% - 0.25%
Carmine. A colorant. Can be an allergen
0.05% - 0.25%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.2%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.1% - 0.4%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.05% - 0.2%
A red colorant made of iron oxide. Typically is not irritating
0.05% - 0.15%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.05% - 0.15%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.15%

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