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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Pure Natural Cleansing Face Wash"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (lauric acid, myristic acid, palmitic acid, peg-20 glyceryl isostearate, peg-20 glyceryl triisostearate, peg-7 glyceryl cocoate, stearic acid) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps oil and water mix together and works as an emollient
8.1% - 9.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.2%
Helps water and oil mix together. Has anti-bacterial properties that might be helpful in preventing blemishes
3.3% - 4%
Used to adjust the pH level of products
2.4% - 2.9%
An emollient that is naturally present in skin and helps soften it
2% - 2.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.7% - 2%
Helps oil and water mix together. Could be comedogenic
1.5% - 1.8%
1.2% - 1.4%
Helps oils and water mix together and works as a cleansing agent
1% - 1.2%
Helps regulate pH level of products
0.75% - 1.1%
The ingredient is not recognized
TBC
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.65% - 0.95%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.55% - 0.8%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.55% - 0.8%
A compound secreted by bees. Might be able to attract water to the top layer of the skin. Avoid if sensitive to honey and bee products
0.35% - 0.65%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.45% - 0.65%
Helps water and oil mix together
0.3% - 0.55%
0.2% - 0.35%
0.15% - 0.25%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.1% - 0.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.15%
Used to create thicker product consistency and stabilize emulsions
0.05% - 0.1%

Similar products & dupes

pdc - Pure Natural Cleansing Face Wash
Minon - Amino Moist Milky Cleansing Gel
Peter Thomas Roth - Water Drench Cleanser
endota spa - Deep Cleansing Cream
Paula's choice - Skin Balancing Oil-Reducing Cleanser Full size
Dove - Sensitive Moisture Tip to Toe Baby Wash Sensitive Moisture
Uriage - Xémose Cleansing Oil
IOMA - Gentle Cleansing Cream
Lancôme - Gel Éclat
Avène - Xera Calm Cleansing Oil
bareMinerals - Pureness Gel Cleanser
Price
WIMJ similarity score
24%
24%
24%
24%
23%
23%
23%
22%
22%
22%
Key ingredients
Common:
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources