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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Earth Sourced Antioxidant-Enriched Natural Moisturizer Full size"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: alanine, arginine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, butyrospermum parkii butter.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains aspartic acid, serine, threonine. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (lycium barbarum fruit extract, malpighia punicifolia fruit extract, vaccinium macrocarpon seed oil) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
5.5% - 6.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 5.1%
A great emollient that can also have anti-oxidant properties
3.5% - 4.3%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
2.6% - 3.2%
A plant oil that can help soften the upper layer of the skin
2.4% - 2.9%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2% - 2.5%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.7% - 2%
A plant oil that is effective in reducing irritation in skin, restore the barrier function and support its hydration
1.4% - 1.7%
Helps soften the upper layer of the skin and can support skin barrier function
1.2% - 1.4%
The ingredient is not recognized
TBC
0.8% - 1.2%
A berry extract. Might have some anti-oxidant properties
0.7% - 1.05%
0.65% - 0.95%
A fruit extract that might help neutralize free radicals. The concentrations typically used in cosmetics are too small to have an effect
0.6% - 0.95%
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
0.55% - 0.85%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.65% - 0.95%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.55% - 0.85%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.55% - 0.85%
Might be helpful in neutralising free radicals in skin and have some hydration properties
0.5% - 0.75%
A plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes
0.55% - 0.8%
A plant oil that can help neutralize free radicals, soften the upper layer of the skin, and support skin's barrier function
0.5% - 0.75%
0.4% - 0.65%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.5% - 0.75%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.45% - 0.65%
Helps to attract water to the upper layer of the skin and can help restore the skin barrier function
0.45% - 0.65%
An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking
0.45% - 0.65%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.45% - 0.65%
0.45% - 0.65%
0.45% - 0.7%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.45% - 0.7%
An amino acid that can help attract water to the upper layer of the skin and support skin's barrier function
0.45% - 0.65%
0.45% - 0.65%
0.45% - 0.7%
An amino-acid that helps increase skin hydration and might help to slightly improve skin firmness, potentially reducing lines and wrinkles
0.45% - 0.65%
Helps soften the upper layer of the skin
0.5% - 0.75%
Helps softent the upper layer of the skin and create a thicker product consistency
0.5% - 0.7%
0.5% - 0.75%
Helps thicken the product formula and create a nice product formulation
0.45% - 0.65%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.4% - 0.65%
0.5% - 0.75%
Naturally present in skin and helps to attract water to its upper layer
0.35% - 0.65%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.45% - 0.65%
Naturally present in skin and helps to attract water to its upper layer
0.3% - 0.6%
Used to absorb oil and can temporarily mattify skin
0.45% - 0.7%
Used to create a thicker product consistency
0.25% - 0.5%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.2% - 0.35%
A preservative
0.2% - 0.35%
A preservative
0.15% - 0.3%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.35%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources