Paula's choice C5 Super Boost Vitamin C Eye Cream

Paula's choice C5 Super Boost Vitamin C Eye Cream

Efficacy87/100IrritancyMedium
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Works for

2 of 2 advertised claims delivered

Moisturizing
15 ingredients credited for this claim
Strong support
What the product description says
“It also contains hyaluronic acid, which visibly smooths fine lines and hydrates the delicate eye area.”
Source: Sephora CA

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus extract, cetearyl alcohol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl hexapeptide-8

Acetyl hexapeptide-8Hero· HumectantEffect: HighA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles~0.01–0.1%
Bacillus fermentKey activeEffect: HighA product of bacterial fermentation. Can help attract water to the upper layer of the skin~0.1–0.45%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.5–5.2%
Helianthus annuus extractKey active· EmollientEffect: HighHelps soften the upper layer of the skin~0.15–0.55%
Hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.1–0.35%
TriheptanoinKey activeEffect: HighA synthetic triglyceride. Helps soften the upper layer of the skin~2.8–4.2%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~0.8–1.2%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~0.1–0.4%
Arachidyl alcohol· EmollientEffect: LowUsed to soften the upper layer of the skin and create a thicker product consistency~1.3–1.9%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.1–0.35%
Dicaprylyl carbonate· EmollientEffect: LowHelps products spread more easily and works as an emollient to soften skin~3.4–5.1%
Behenyl alcohol· Emollient, OcclusiveEffect: LowNon-drying alcohol that helps water and oil mix together. Also serves as an emollient~0.1–0.5%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.4–0.9%
Butyrospermum parkii butterUnder-dosedEffect: HighA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~0.1–0.4%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.1–0.3%
Anti-aging
7 ingredients credited for this claim
Moderate support
What the product description says
“C5 Super Boost Vitamin C Eye Cream”
From product name

This product contains acetyl hexapeptide-8, ascorbyl glucoside. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Acetyl hexapeptide-8Key activeEffect: MediumA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles~0.01–0.1%
Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~1.8–2.7%
3-o-ethyl ascorbic acidEffect: LowA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~2.2–3.2%
Hyaluronic acidEffect: LowOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.1–0.35%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.1–0.3%
Butyrospermum parkii butterEffect: Low, below effective doseA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~0.1–0.4%
Ascorbyl palmitateEffect: Low, below effective doseBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.~0.3–0.7%
Anti-oxidation
Not advertised by the brand · 7 ingredients credited for this claim
Moderate support

This product contains antioxidants (3-o-ethyl ascorbic acid, ascorbyl glucoside) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

3-o-ethyl ascorbic acidKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~2.2–3.2%
Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~1.8–2.7%
TocopherolUnder-dosedEffect: HighPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.1–0.3%
Butyrospermum parkii butterEffect: Low, below effective doseA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals~0.1–0.4%
Rosmarinus officinalis leaf extractEffect: Low, below effective doseCan be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating~0.05–0.25%
Tocopheryl acetateEffect: Low, below effective doseA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.~0.15–0.6%
Ascorbyl palmitateEffect: Low, below effective doseBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.~0.3–0.7%
Evens skin tone
Not advertised by the brand · 2 ingredients credited for this claim
Moderate support

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: 3-o-ethyl ascorbic acid, ascorbyl glucoside.

3-o-ethyl ascorbic acidKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~2.2–3.2%
Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~1.8–2.7%

Can it cause trouble?

Irritancy
1 strong irritant: Rosmarinus officinalis leaf extract
Medium risk
We flagged 14 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
3-o-ethyl ascorbic acidA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in productsHigh~2.2–3.2%est.
Rosmarinus officinalis leaf extractCan be helpful in reducing inflammation in skin, including inflamed acne. It can be irritatingHigh~0.05–0.25%est.
Ascorbyl glucosideA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in productsMedium~1.8–2.7%est.
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerA gelling agent that thickens the product consistency and leaves the skin with a velvety finishMedium~1.5–2.2%est.
Ascorbyl palmitateBeing a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.Medium~0.3–0.7%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.15–0.6%est.
1,2-hexanediolA preservativeMedium~0.1–0.45%est.
Sodium citrateHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve productsMedium~0.05–0.3%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.1–0.35%est.
Sodium metabisulfiteA preservativeMedium~0.1–0.2%est.
EthylhexylglycerinA preservativeMedium~0.05–0.3%est.
Hexylene glycolHelps create a more spreadable product textureMedium~0.05–0.25%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.05–0.25%est.
Sodium sulfiteHelps stabilize and preserve a product formulationMedium~0.05–0.2%est.
Comedogenic
2 ingredients rated 2 or more on the 0–5 pore-clogging scale
2 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Butyrospermum parkii butterA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals3/5~0.1–0.4%est.
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~0.8–1.2%est.
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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Dicaprylyl carbonate~3.4–5.1%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps products spread more easily and works as an emollient to soften skin

More about Dicaprylyl carbonate
Glycerin~3.5–5.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Triheptanoin~2.8–4.2%
Key active
Irritation risk
Low
Works for
MoisturizingCleansing

A synthetic triglyceride. Helps soften the upper layer of the skin

More about Triheptanoin
3-o-ethyl ascorbic acid~2.2–3.2%
Key activeIrritant · high
Irritation risk
High
Works for
Anti-oxidationEvens skin toneAnti-aging

A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products

More about 3-o-ethyl ascorbic acid
Ascorbyl glucoside~1.8–2.7%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneAnti-agingAnti-oxidation

A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products

More about Ascorbyl glucoside
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer~1.5–2.2%
Irritant · medium
Irritation risk
Medium

A gelling agent that thickens the product consistency and leaves the skin with a velvety finish

More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer
Arachidyl alcohol~1.3–1.9%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to soften the upper layer of the skin and create a thicker product consistency

More about Arachidyl alcohol
C13-16 isoalkane~1–1.5%
Formula
Cetearyl alcohol~0.8–1.2%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Butylene glycol~0.4–0.9%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Ascorbyl palmitate~0.3–0.7%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidationAnti-aging

Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.

More about Ascorbyl palmitate
Tocopheryl acetate~0.15–0.6%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Bacillus ferment~0.1–0.45%
Key active
Irritation risk
Low
Works for
Moisturizing

A product of bacterial fermentation. Can help attract water to the upper layer of the skin

More about Bacillus ferment
Oryza sativa bran extract~0.1–0.45%
Formula
Irritation risk
Low

Used to thicken the product consistency

More about Oryza sativa bran extract
Cetearyl olivate~0.1–0.5%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Cetearyl olivate
Sorbitan olivate~0.15–0.5%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Sorbitan olivate
Helianthus annuus extract~0.15–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Helianthus annuus extract
1,2-hexanediol~0.1–0.45%
Irritant · medium
Irritation risk
Medium

A preservative

More about 1,2-hexanediol
Sh-polypeptide-121~0.15–0.5%
Formula
Behenyl alcohol~0.1–0.5%
Formula
Irritation risk
Low
Works for
Moisturizing

Non-drying alcohol that helps water and oil mix together. Also serves as an emollient

More about Behenyl alcohol
Propanediol~0.1–0.4%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Hydrogenated lecithin~0.1–0.35%
Formula
Irritation risk
Low
Works for
Cleansing

Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.

More about Hydrogenated lecithin
Sodium citrate~0.05–0.3%
Irritant · medium
Irritation risk
Medium

Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products

More about Sodium citrate
Tocopherol~0.1–0.3%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAnti-inflammatoryAnti-agingMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Cetyl alcohol~0.1–0.4%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Butyrospermum parkii butter~0.1–0.4%
Under-dosedComedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
Works for
MoisturizingAnti-agingAnti-oxidation

A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals

More about Butyrospermum parkii butter
Arachidyl glucoside~0.1–0.35%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Arachidyl glucoside
Caprylyl glycol~0.1–0.35%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Sodium metabisulfite~0.1–0.2%
Irritant · medium
Irritation risk
Medium

A preservative

More about Sodium metabisulfite
Ethylhexylglycerin~0.05–0.3%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Hexylene glycol~0.05–0.25%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps create a more spreadable product texture

More about Hexylene glycol
Sodium phytate~0.1–0.3%
Formula
Irritation risk
Low

Used to stabilize product formulations

More about Sodium phytate
Sorbitan isostearate~0.1–0.4%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Sorbitan isostearate
Hyaluronic acid~0.1–0.35%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryAnti-aging

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation

More about Hyaluronic acid
Rosmarinus officinalis leaf extract~0.05–0.25%
Irritant · high
Irritation risk
High
Works for
Anti-blemishAntibacterialAnti-oxidation

Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating

More about Rosmarinus officinalis leaf extract
Citric acid~0.05–0.25%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Sodium sulfite~0.05–0.2%
Irritant · medium
Irritation risk
Medium

Helps stabilize and preserve a product formulation

More about Sodium sulfite
Zerumbone~0.05–0.1%
Formula
Irritation risk
Low
More about Zerumbone
Acetyl hexapeptide-8~0.01–0.1%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingAnti-aging

A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles

More about Acetyl hexapeptide-8
Phenoxyethanol~0.05–0.2%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Ingredient list view

Water, Dicaprylyl carbonate, Glycerin, Triheptanoin, 3-o-ethyl ascorbic acid, Ascorbyl glucoside, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Arachidyl alcohol, C13-16 isoalkane, Cetearyl alcohol, Butylene glycol, Ascorbyl palmitate, Tocopheryl acetate, Bacillus ferment, Oryza sativa bran extract, Cetearyl olivate, Sorbitan olivate, Helianthus annuus extract, 1,2-hexanediol, Sh-polypeptide-121, Behenyl alcohol, Propanediol, Hydrogenated lecithin, Sodium citrate, Tocopherol, Cetyl alcohol, Butyrospermum parkii butter, Arachidyl glucoside, Caprylyl glycol, Sodium metabisulfite, Ethylhexylglycerin, Hexylene glycol, Sodium phytate, Sorbitan isostearate, Hyaluronic acid, Rosmarinus officinalis leaf extract, Citric acid, Sodium sulfite, Zerumbone, Acetyl hexapeptide-8, Phenoxyethanol

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Amazon USPrice as of 10/10/2026 00:12 GMT
$39.00
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Paula's choiceC5 Super Boost Vitamin C Eye CreamYOUR PRODUCTBlissRest Assured Eye Cream
Match—57%
Price$39.00$16.50−$22.50
Shared key ingredients—4 of 8
Key difference—Niacinamide
Irritancy Medium Medium
Drying alcohol——
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Product summary

Based on the ingredients included, "Paula's choice - C5 Super Boost Vitamin C Eye Cream" works well for moisturizing the skin. This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Acetyl hexapeptide-8, glycerin, hyaluronic acid, butylene glycol and caprylyl glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (helianthus annuus extract, cetearyl alcohol, cetyl alcohol, arachidyl alcohol and caprylyl glycol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

Ingredient callouts

  • This moisturizer also contains Peptides (acetyl hexapeptide-8 0.01% - 0.10%). Peptides are a very big group of ingredients. They all consist of a different combination of aminoacids. Our skin produces Peptides naturally. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of Peptides is, but it is very likely that they are helpful. Peptides might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: butyrospermum parkii butter and vitamin e

Irritation risk

This moisturizer contains actives that can be irritating. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "Paula's choice" is cruelty free, but its parent company is not.

Price

The product retails for 55.00A$ in Australia, for 39.00$ in the United States and for 42.00£ in the United Kingdom.

For a detailed price comparison: click here.

Paula's choice C5 Super Boost Vitamin C Eye Cream
Paula's choiceC5 Super Boost Vitamin C Eye Cream

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.