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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"They target your natural moisture barriers, supporting and reinforcing them for a supple, hydrated end result."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalene, beta-sitosterol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (squalene) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
5.3% - 8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.7% - 5.6%
A powder from red algae extract that helps attract water to the upper layer of the skin and create a nicer product consistency
2.8% - 4.2%
A preservative
2% - 3%
Plant extract that might help neutralize free radicals and support skin barrier function, but research on its effectiveness in skin is lacking
1.6% - 2.4%
Used as a fragrance
1.4% - 2.1%
1.2% - 1.8%
Helps mask the small of other ingredients and improve the product texture
1% - 1.5%
Used to create a thicker product consistency
0.8% - 1.2%
A type of lipids naturally present in skin. They can be converted to ceramides in skin
0.5% - 1.2%
A preservative
0.3% - 0.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.4% - 0.9%
Used to stabilize the product formulation and can help absorb oil
0.35% - 0.75%
0.2% - 0.7%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.6%
Lecithin derivative. It helps oil and water mix together and can enhance penetration of other ingredients. It helps soften the upper layer of the skin
0.15% - 0.55%
Used to create gel-like formulas and stabilize emulsions
0.1% - 0.45%
Creates a thin drying film on the skin resulting in a short-term tightening effect
0.1% - 0.35%
A phytosterol that can support skin's barrier function and help the skin stay hydrated
0.1% - 0.4%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.05% - 0.2%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
0.1% - 0.3%
Used to absorb oil and can temporarily mattify skin
0.1% - 0.35%

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WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
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MEDIUM
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MEDIUM
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MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources