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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ocean Cleansing Milk"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (capryloyl glycine, cetearyl alcohol, decyl glucoside, glyceryl stearate, sodium lauroyl oat amino acids, sorbitan olivate, undecylenoyl glycine, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: decyl glucoside

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An emollient that helps soften the skin and might help calm down inflammation
6.8% - 8.3%
4.3% - 5.3%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.3% - 4%
Helps oil and water mix together
2.3% - 2.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2% - 2.5%
Helps oil and water mix together. Can be irritating
1.7% - 2.1%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
1.4% - 1.7%
1.1% - 1.4%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.95% - 1.2%
The ingredient is not recognized
TBC
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.65% - 1%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.6% - 0.9%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.6% - 0.9%
Helps oil and water mix together and works as an emollient
0.6% - 0.85%
Is claimed to stimulate collagen and elastin production, as well as work as an anti-oxidant. There is however not enough evidence for its effectiveness
0.45% - 0.65%
0.5% - 0.75%
A highly irritating fragrance
0.35% - 0.65%
Used to thicken product formulations and create gel-like textures
0.35% - 0.6%
Used to create a thicker product consistency
0.25% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.45%
0.25% - 0.45%
Helps oil and water mix together, preserve cosmetic products, and attract water to the upper layer of the skin
0.3% - 0.55%
0.3% - 0.5%
0.15% - 0.3%
Is likely to contain an essential oil that can be irritating. Typically used for its fragrance and to create a thicker product consistency
0.15% - 0.25%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
0.1% - 0.2%
A plant extract that one one hand, can contain compounds that can help calm down skin irritation, but, on the other hand, its other compounds (especially fragrant ones) can themselves be irritating
0.1% - 0.15%
A derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high
0.1% - 0.15%

Similar products & dupes

OSEA - Ocean Cleansing Milk
Make P:rem - Safe Me. Relief Moisture Cleansing Milk
Naturally Radiant - Superdrug Naturally Radiant Glow Cleansing Milk
Jordan Samuel - The Matinee Cream Cleanser
Estelle and Thild - Organic Silky Soft Cleansing Milk
Boots - Ingredients Squalane Cleanser
BYBI - Milk Melt Vegan Oat Cleanser
LABthetics - Conditioning Milk Cleanser
Dermaviduals - Cleansing Milk with DMS
Cinere - 100% Natural Cleansing Milk For Combination Skin
Beautycounter - Counterstart Cococream cleanser
Price
WIMJ similarity score
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Irritancy
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MEDIUM
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LOW
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LOW
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LOW
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Potential Irritants
All ingredients
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Questions

Scientific Sources