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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Coconut Miracle Oil Ultra Moisturizing Lotion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, carthamus tinctorius seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.9% - 5.8%
Helps oil and water mix together and works as an emollient
3.9% - 5.8%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
2.7% - 4.1%
Helps soften the upper layer of the skin and create a thicker product consistency
2% - 3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.7% - 2.6%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
1.4% - 2.1%
Helps oil and water mix together. Has some emollient properties
1.3% - 2%
Used as a fragrance
1% - 1.5%
A plant extract used as a fragrance. Can be irritating
0.8% - 1.25%
An emollient that helps soften the skin and might help calm down inflammation
0.55% - 1.25%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
0.45% - 1.05%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.4% - 0.9%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.35% - 0.85%
Helps oil and water mix togehter and creates a nice product texture
0.35% - 0.85%
Helps water and oil mix together
0.15% - 0.65%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.2% - 0.75%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.15% - 0.6%
Used to adjust the product's pH
0.1% - 0.35%
Helps to stabilize the product formulation
0.05% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.3%
A preservative
0.05% - 0.15%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%

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