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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

It is a mineral sunscreen. In other words, it contains non-organic UV filters. It will probably not sting your eyes but might leave a white cast.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
zinc oxide
Offers UVB protection
Offers UVA I protection
Offers UVA II protection
Is photo stable
titanium dioxide
Offers UVB protection
Does not offer UVA I protection
Offers UVA II protection
Is photo stable
See a mistake?
WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 90/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
22%
Declared
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
2.3%
Declared
25% - 38%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6.8% - 10.2%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
3.7% - 5.6%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.1% - 4.6%
Helps create a non-greasy finish on the skin
2.3% - 3.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2% - 3%
Used to stabilize the product formulations and works as an emollient
1.7% - 2.5%
Helps create a dry, non-greasy finish of the skin
1.3% - 2%
Helps to stabilize the product formulation while softening the upper layer of the skin. Can be irritating
1.2% - 1.8%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
1% - 1.5%
0.6% - 1.35%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.5% - 1.15%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.45% - 1.1%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
0.45% - 1.1%
A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating
0.35% - 0.85%
0.4% - 0.95%
Used to soften the upper layer of the skin and create a thicker product consistency
0.35% - 0.8%
An emollient that helps soften the skin
0.3% - 0.75%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.2% - 0.75%
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
0.2% - 0.75%
Helps oil and water mix together
0.1% - 0.4%
Used to create a thicker product consistency
0.1% - 0.3%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.05% - 0.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.15%
A preservative
0.05% - 0.2%

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