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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This gentle, yet effective serum contains antioxidants and improves the appearance of firmness, tone, and fine lines and wrinkles."
WIMJ summary for anti-aging

This product contains acetyl octapeptide-3. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"This gentle, yet effective serum contains antioxidants and improves the appearance of firmness, tone, and fine lines and wrinkles."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"The blend of Peptides work in harmony to rebuild the skin’s natural barriers, including the precious moisture seal, locking in hydration for longer-lasting hydration."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, cetyl alcohol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl octapeptide-3, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 58/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An emollient that softens the skin
5% - 6.2%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.2% - 5.1%
Used to absorb oil and can temporarily mattify skin
3.1% - 3.7%
Helps oil and water mix together and works as an emollient
2.4% - 3%
1.9% - 2.3%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.6% - 2%
Helps oil and water mix togehter and creates a nice product texture
1.5% - 1.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
1.1% - 1.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.8% - 1.2%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.6% - 0.9%
Used to adjust pH of the product and can help improve the product's smell
0.55% - 0.8%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.5% - 0.75%
Helps to improve the product consistency
0.45% - 0.65%
A preservative. There seem to be an increasing number of cases of allergic reactions to it
0.15% - 0.3%
Stabilizes the product formulation
0.45% - 0.7%
0.45% - 0.65%
A preservative
0.35% - 0.65%
Used to create a nice product finish
0.4% - 0.65%
0.3% - 0.55%
0.3% - 0.55%
An essentil oil from orange peel. Potential allergen and can be irritating
0.25% - 0.5%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.25% - 0.5%
Helps thicken the product formulation and create a gel-like texture
0.65% - 0.95%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.2% - 0.4%
A preservative. Is more irritating than many other preservatives available
0.15% - 0.3%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.15% - 0.3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.15% - 0.25%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.1% - 0.2%
0.1% - 0.15%
A derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high
0.05% - 0.1%
A plant extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lacking
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources