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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This anti-aging eye serum helps to strengthen, firm and protect the delicate skin around the eye for a youthful, revitalized appearance."
WIMJ summary for anti-aging

This product contains zinc carbonate. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"The formula also contains caffeine to help alleviate under-eye puffiness and malonic acid to help exfoliate dulling dead skin cells."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: arginine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Exfoliation
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
LOW
Ingredient Irritancy Skin Benefit
ethoxydiglycol
does not have skin benefit
caffeine
Has skin benefit
ethylhexylglycerin
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
7.4% - 11.1%
Helps to improve the product consistency
3.7% - 5.6%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
2.8% - 4.2%
2.1% - 3.1%
Might be helpful in reducing fine lines in wrinkles, especially if combined with magnesium aluminum silicate and malonic acid
1.6% - 2.3%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
1.2% - 1.8%
0.9% - 1.35%
0.5% - 1.2%
Used to thicken product formulations and create gel-like textures
0.35% - 0.85%
Used to adjust the product's pH
0.15% - 0.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.4%
A preservative
0.05% - 0.25%
A drying alcohol. Can increase skin's sensitivity and cause dryness and irritation
0.05% - 0.2%

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Mesoestetic - Age Element Brightening Concentrate
Farm Stay - Collagen Water Full Moist Rolling Eye Serum
Pixi - DetoxifEYE Serum
Neocutis - Bio Serum Firm
Beauty of Joseon - Glow Deep Serum
PURITO - Centella Unscented Serum
Boost Lab - AHA Resurfacing Serum
Elizabeth Grant - Miracle 02 Eye Serum
Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources