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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Buckwheat Anti-Puffiness, Anti-Dark Circles Reviving Eye Care"
From product name
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Plumping the skin with moisture, the cream invigorates the area, smoothing out the appearance of fine lines."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, argania spinosa kernel oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Cornflower water. Might have an anti-oxidant effect and can help reduce inflammation in skin. However, it can be irritating on its own
23% - 34%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.8% - 5.7%
Helps products spread more easily and works as an emollient to soften skin
4.3% - 6.4%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
3.7% - 5.5%
An emollient that helps soften the skin
2.7% - 4%
Helps oil and water mix together while softening the upper layer of the skin
2% - 2.9%
An oil from a mixture of different vegetables. Helps soften the upper layer of the skin
1.5% - 2.2%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
1.3% - 1.9%
Helps soften the upper layer of the skin
1.1% - 1.6%
Helps soften the upper layer of the skin
0.85% - 1.3%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.55% - 1.25%
Helps oil and water mix together
0.4% - 0.9%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.35% - 0.8%
0.35% - 0.8%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.35% - 0.8%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.35% - 0.75%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.15% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.7%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.15% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.45%
Helps oil and water mix together, preserve cosmetic products, and attract water to the upper layer of the skin
0.15% - 0.65%
0.1% - 0.4%
0.15% - 0.55%
Used to adjust the product's pH
0.1% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.5%
0.15% - 0.55%
0.15% - 0.5%
Used to create a thicker product consistency
0.15% - 0.5%
Plain old water
0.1% - 0.5%
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
0.1% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.4%
A preservative
0.05% - 0.25%
0.1% - 0.35%
A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking
0.05% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%

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