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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"With No7’s unique anti-wrinkle, firming and brightening complexes to fortify and nourish the skinDesigned to adhere seamlessly to facial contours with ear hooks for improved delivery of ingredientsPowered by our advanced anti-wrinkle technology with our brightening complex plus calcium and amino acids; essential nutrition to help your skin look & feel like young skin againAfter 2 weeks face and neck will feel noticeably firmer, toned and texture will appear visibly improvedFor best results use mask weekly to boost your age defying skincare regimeSuitable for sensitive skin How to use For best results, use the No7 Restore & Renew Multi Action Face & Neck Serum Boost Sheet Mask 2-3 times per week."
WIMJ summary for anti-aging

This product contains acetyl dipeptide-1 cetyl ester, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Providing a powerful 7x concentration of serum ingredients, skin feels firmer, skin tone looks more even and texture appears visibly improved after just two weeks of use."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
MEDIUM
does not meet threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: palmitoyl tetrapeptide-7, palmitoyl tripeptide-1.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl dipeptide-1 cetyl ester, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
7.7% - 9.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 4.9%
Helps attract water to the upper layer of the skin and improves the product texture
3.1% - 3.8%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.4% - 2.9%
A preservative
0.7% - 1.05%
Helps water and oil mix together
1.7% - 2%
Used to increase effectiveness of preservatives
1.4% - 1.8%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
1.2% - 1.4%
Used to stabilize product formulations
0.95% - 1.15%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.7% - 1.1%
0.5% - 0.8%
Used to stabilize product formulations and help soften the upper layer of the skin
0.5% - 0.75%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.4% - 0.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.6%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.3% - 0.6%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.25% - 0.5%
Helps water and oil mix together
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.45%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.2% - 0.4%
0.2% - 0.35%
0.2% - 0.35%
Stabilizes the product formulation
0.15% - 0.3%
Used to thicken product formulations and create gel-like textures
0.15% - 0.3%
Helps adjust pH in products
0.15% - 0.25%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.1% - 0.2%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.15% - 0.25%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.15% - 0.25%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources