2 of 3 advertised claims delivered
“No7 eye cream instantly hydrates the delicate skin around the eyes for skin that looks brighter and feels firmer.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, cetearyl alcohol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl dipeptide-1 cetyl ester, dipeptide-2, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1
“With MATRIXYL 3000 PLUS™, No7's next generation age-defying collagen peptide-based technology, this eye cream visibly reduces the appearance of wrinkles around the eye area.”
This product contains acetyl dipeptide-1 cetyl ester, dipeptide-2, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
“No7 Lift & Luminate Eye Cream helps skin tone look more even with a formula designed for delicate skin around the eyes.”
Effective ingredients missing or their concentration is too low
This product contains antioxidants (dimethylmethoxy chromanol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

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One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinA silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
More about CyclopentasiloxaneA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
More about Butyrospermum parkii butterA silicone that serves as an emollient. Helps create a nice non-greasy feels
More about CyclohexasiloxaneUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholProduces temporary toning effect. Can help dissolve other ingredients or preserve products
More about Alcohol denat.Used to improve product texture and help oil and water mix together
More about PolyacrylamideAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateHelps oil and water mix together and works as an emollient
More about Stearic acidAn emollient that is naturally present in skin and helps soften it
More about Palmitic acidHelps oil and water mix togehter and creates a nice product texture
More about Peg-100 stearateA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolHelps to absord oil and evenly disperse other ingredients (for example, pigment) in product formulation
More about Boron nitrideHelps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
More about C13-14 isoparaffinA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
More about Ascorbyl glucosideHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
More about Propylene glycolA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
More about Retinyl palmitateA plant extract that might be helpful in neutralizing free radicals and have a skin lightening effect if used in high enough concentrations
More about Phyllanthus emblica fruit extractHelps attract water to the upper layer of the skin. Might have some anti-oxidant properties
More about Hydrolyzed rice proteinA plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
More about Panax ginseng root extractMight help neutralize free radicals in skin. Is claimed to be able to improve the appearance of undereye darkness but evidence is missing. Can be an allergen and cause irritation
More about Hesperidin methyl chalconeHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerCan help neutralize free radicals in skin
More about Dimethylmethoxy chromanolUsed to create a thicker product consistency
More about Xanthan gumUsed to thicken product formulations and create gel-like textures
More about HydroxyethylcelluloseA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Acetyl dipeptide-1 cetyl esterHelps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
More about Sodium citratePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Dipeptide-2A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Palmitoyl tetrapeptide-7Can work as an exfoliant but is typically used to adjust the product pH
More about Citric acidA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Palmitoyl tripeptide-1Water, Glycerin, Cyclopentasiloxane, Butyrospermum parkii butter, Cyclohexasiloxane, Butylene glycol, Cetearyl alcohol, Alcohol denat., Polyacrylamide, Glyceryl stearate, Stearic acid, Palmitic acid, Peg-100 stearate, Phenoxyethanol, Boron nitride, C13-14 isoparaffin, Methylparaben, Ascorbyl glucoside, Propylene glycol, Laureth-7, Tocopheryl acetate, Sodium hyaluronate, Pentylene glycol, Ethylparaben, Hibiscus abelmoschus extract, Retinyl palmitate, Phyllanthus emblica fruit extract, Hydrolyzed rice protein, Tetrasodium edta, Sorbitan laurate, Potassium hydroxide, Panax ginseng root extract, Hesperidin methyl chalcone, Carbomer, Dimethylmethoxy chromanol, Steareth-20, Polysorbate 20, Xanthan gum, Hydroxyethylcellulose, Acetyl dipeptide-1 cetyl ester, Morus alba leaf extract, Sodium citrate, Sodium benzoate, Chlorhexidine digluconate, Tocopherol, Dipeptide-2, Potassium sorbate, Palmitoyl tetrapeptide-7, Citric acid, Palmitoyl tripeptide-1
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| No7Lift & Luminate Triple Action Eye CreamYOUR PRODUCT | bareMineralsAgeless Genius Firming and Wrinkle Smoothing Eye Cream | SWANICOCOPeptine Biome Eye Cream | FilorgaOPTIM-EYES 3-in-1 Eye Contour Cream | |
|---|---|---|---|---|
| Match | — | 58% | 53% | 51% |
| Price | $15.95 | — | $18.00+$2.05 | $37.39+$21.44 |
| Shared key ingredients | — | 7 of 13 | 6 of 13 | 7 of 13 |
| Key difference | — | Arginine/Lysine Polypeptide | Acetyl Octapeptide-3 | Niacinamide |
| Irritancy | Medium | Medium | Medium | Medium |
| Drying alcohol | Contains drying alcohol | — | — | — |
| View product | Shop | Shop | Shop |
"No7 - Lift & Luminate Triple Action Eye Cream" has a good moisturizing formula. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Glycerin, sodium hyaluronate, hydrolyzed rice protein and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, butyrospermum parkii butter, cetearyl alcohol and cyclopentasiloxane) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
According to Cruelty-Free Kitty "No7" is cruelty free, but its parent company is not.
The product retails from 18.00$ up to 23.99$ in the United States, for 34.99A$ in Australia and from 15.99£ up to 18.95£ in the United Kingdom.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 22 studies and safety reviews.
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