No7 Instant Illusion Wrinkle Filler

No7 Instant Illusion Wrinkle Filler

Efficacy0/100IrritancyLow

Works for

Anti-aging
No ingredient credited for this claim
Not delivered
What the product description says
“No7's Instant Illusion Wrinkle Filler fills deep lines and wrinkles for instantly younger looking skin.”
Source: No7 US

Effective ingredients missing or their concentration is too low.

Moisturizing
Side benefit the brand mentions · Cyclopentasiloxane, Dimethicone crosspolymer + 7 more
Works
What the product description says
“It’s an ultra quick fix to smooth the appearance of wrinkles and fine lines: No7 Instant Illusion Wrinkle Filler combines light diffusers with plumping ingredients that bounce light away from the face and fill in wrinkles so skin immediately looks smoother and younger.”
Source: Target

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, butylene glycol.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

CyclopentasiloxaneKey active· EmollientEffect: MediumA silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin~23–34%
Dimethicone crosspolymerKey activeEffect: MediumUsed to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface~5.8–8.8%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~2.1–3.1%
Peg/ppg-18/18 dimethiconeKey activeEffect: HighA silicone that mixes with water creating nice light-weight product texture~0.55–1.3%
Cyclohexasiloxane· EmollientEffect: LowA silicone that serves as an emollient. Helps create a nice non-greasy feels~3.9–5.8%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~1.5–2.2%
Isohexadecane· EmollientEffect: LowImproves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent~1.5–2.2%
Ppg-15 stearyl ether· EmollientEffect: LowHelp soften the upper layer of the skin and create a nice product consistency~1.1–1.6%
Glyceryl stearate· EmollientEffect: LowAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together~0.55–1.35%

Can it cause trouble?

Irritancy
1 flagged ingredient
Low risk
We flag 1 ingredient with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
BhtA preservativeMedium~0.05–0.3%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Cyclopentasiloxane~23–34%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin

More about Cyclopentasiloxane
Dimethicone crosspolymer~5.8–8.8%
Key active
Irritation risk
Low
Works for
Moisturizing

Used to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface

More about Dimethicone crosspolymer
Hdi/trimethylol hexyllactone crosspolymer~4.7–7%
Formula
Irritation risk
Low

Used to create a silky product texture and add volume to products

More about Hdi/trimethylol hexyllactone crosspolymer
Cyclohexasiloxane~3.9–5.8%
Formula
Irritation risk
Low
Works for
Moisturizing

A silicone that serves as an emollient. Helps create a nice non-greasy feels

More about Cyclohexasiloxane
Nylon-6/12~2.8–4.1%
Formula
Irritation risk
Low
More about Nylon-6/12
Glycerin~2.1–3.1%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Butylene glycol~1.5–2.2%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Isohexadecane~1.5–2.2%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent

More about Isohexadecane
Ppg-15 stearyl ether~1.1–1.6%
Formula
Irritation risk
Low
Works for
Moisturizing

Help soften the upper layer of the skin and create a nice product consistency

More about Ppg-15 stearyl ether
Peg/ppg-18/18 dimethicone~0.55–1.3%
Key active
Irritation risk
Low
Works for
MoisturizingCleansing

A silicone that mixes with water creating nice light-weight product texture

More about Peg/ppg-18/18 dimethicone
Glyceryl stearate~0.55–1.35%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

More about Glyceryl stearate
Peg-100 stearate~0.4–0.95%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix togehter and creates a nice product texture

More about Peg-100 stearate
Boron nitride~0.35–0.75%
Formula
Irritation risk
Low

Helps to absord oil and evenly disperse other ingredients (for example, pigment) in product formulation

More about Boron nitride
Silica~0.35–0.8%
Formula
Irritation risk
Low

Used to absorb oil and can temporarily mattify skin

More about Silica
Water~0.1–0.4%
Formula
Irritation risk
Low

Plain old water

More about Water
Bht~0.05–0.3%
Irritant · medium
Irritation risk
Medium

A preservative

More about Bht
Ingredient list view

Cyclopentasiloxane, Dimethicone crosspolymer, Hdi/trimethylol hexyllactone crosspolymer, Cyclohexasiloxane, Nylon-6/12, Glycerin, Butylene glycol, Isohexadecane, Ppg-15 stearyl ether, Peg/ppg-18/18 dimethicone, Glyceryl stearate, Peg-100 stearate, Boron nitride, Silica, Water, Bht

Compare prices

Retailers ranked by price — lowest first.

Amazon USPrice as of 11/10 21:17 GMT
$16.97
Buy
No7 US1 fl oz
$19.99
Buy
Walgreens1 fl oz
$19.99
Buy

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
No7Instant Illusion Wrinkle FillerYOUR PRODUCTBootsScar Reduction SerumExuvianceDaily Oil Control Primer and FinishCoverGirlMakeup Primer 100
Match—35%35%33%
Price$19.99——$19.99
Shared key ingredients—3 of 33 of 33 of 3
Key difference—Sodium Ascorbyl PhosphateGluconolactoneNiacinamide
Irritancy Low Low Low Low
Drying alcohol————
View product Shop Shop Shop

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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 4 studies and safety reviews.

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No7 Instant Illusion Wrinkle Filler
No7Instant Illusion Wrinkle Filler

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.