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Product summary

"Nø Cosmetics - Multi Purpose Hydrating Cream" is a well-rounded moisturizing product. As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Panthenol, anhydroxylitol, glycerin, sodium hyaluronate and xylitylglucoside in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Glycine soja oil, isopropyl myristate, cetearyl alcohol, prunus amygdalus dulcis oil and undecane in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • This formulation also uses an effective concentration of panthenol (pro-vitamin B5) - about 1.40% - 2.00%. Panthenol helps strengthen the skin barrier, improve hydration and reduce inflammation in skin.

Irritation risk

There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails for 26.00$ in the United States.

For a detailed price comparison: click here.

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Multi Purpose Hydrating Cream"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: glycine soja oil, isopropyl myristate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
5.2% - 7.8%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
3.2% - 4.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 4%
Helps water and oil mix together
2% - 3%
Helps create a non-greasy finish on the skin
1.7% - 2.5%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
1.4% - 2%
An emollient that softens the skin
1.3% - 1.9%
An emollient that helps soften the skin. Could be comedogenic
1.1% - 1.6%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.8% - 1.2%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.5% - 1.1%
Helps attract water to the upper layer of the skin and repair the skin barrir function
0.4% - 0.9%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.35% - 0.8%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.3% - 0.75%
Used to absorb oil and can temporarily mattify skin
0.45% - 1.05%
An essentil oil from orange peel. Potential allergen and can be irritating
0.2% - 0.75%
Plain old water
0.2% - 0.75%
The ingredient is not recognized
TBC
Carrot extract. Might have anti-oxidant properties and be used to add orange color
0.15% - 0.65%
The ingredient is not recognized
TBC
A highly irritating fragrance
0.15% - 0.6%
The ingredient is not recognized
TBC
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.55%
Used to create a thicker product consistency
0.15% - 0.55%
Helps thicken the product formula and create a nice product formulation
0.15% - 0.55%
Helps create a dry, non-greasy finish of the skin
0.1% - 0.4%
0.1% - 0.5%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.4%
A fragrance with a lemon scent. A likely irritant
0.1% - 0.4%
A fragrance. Can be irritating
0.1% - 0.35%
A fragrance. Can be irritating
0.1% - 0.35%
A fragrance. Can be irritating
0.05% - 0.3%
A fragrance with jasmine smell. A likely irritant
0.05% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.05% - 0.25%
Can work as an exfoliant but is typically used to adjust the product pH
0.01% - 0.05%

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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources