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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Natural Balance Cleansing Milk"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cetearyl alcohol, glyceryl caprylate, sodium cetearyl sulfate, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps soften the upper layer of the skin
5.2% - 7.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.4% - 5.1%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
2.8% - 4.2%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.1% - 3.2%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
1.6% - 2.5%
Used to create a thicker product consistency
1.4% - 2.1%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
1.3% - 1.9%
Helps stabilize a product formulation
0.9% - 1.35%
A preservative
0.6% - 1.35%
Used to creat a nice product texture and support penetration of other ingredients
0.5% - 1.1%
Helps water and oil mix together and works as a cleansing agent
0.5% - 1.2%
Used to adjust the product's pH
0.35% - 0.8%
Can work as an exfoliant but is typically used to adjust the product pH
0.2% - 0.75%
A preservative
0.25% - 0.5%
A fragrance. Can be irritating
0.15% - 0.55%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.4%
A fragrance. Can be irritating
0.05% - 0.3%
A fragrance. Potential allergen and can be irritating
0.05% - 0.25%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.05% - 0.2%
A fragrance. Can be irritating
0.05% - 0.15%
An aromatic blend of unspecified and possibly irritating ingredients
0.01% - 0.1%

Similar products & dupes

Nivea - Natural Balance Cleansing Milk
Absolution - La Crème Douce Démaquillante - Gentle Cream Cleanser
Estelle and Thild - Organic Silky Soft Cleansing Milk
Lavera Naturkosmetik - basis sensitiv CLEANSING MILK
Ranavat - Luminous Ceremony Balancing Cream Cleanser with Antioxidants
Formula - Cleanse Hot Cloth Cleanser with Muslin Cloth
SEPHORA COLLECTION - Cleansing Wipes - Coconut Water
Equilibra - ALOE MICELLAR FACIAL CLEANSING GEL
Eucerin - DermatoClean Mild Cleansing Milk
Beautycounter - Counterstart Cococream cleanser
Yes to - Avocado Fragrance-Free Daily Cream Cleanser
Price
WIMJ similarity score
35%
35%
34%
34%
34%
33%
33%
33%
33%
33%
Key ingredients
Common:
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources