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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This anti-aging toner is formulated with a gradual release retinol to exfoliate the skin’s surface and promote cell turnover."
WIMJ summary for anti-aging

This product contains palmitoyl tetrapeptide-7, retinyl palmitate. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"An amino acid derivative improves skin clarity and helps to even tone for naturally clearer, brighter skin."
WIMJ summary for evens skin tone

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: retinyl palmitate.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"This anti-aging toner is formulated with a gradual release retinol to exfoliate the skin’s surface and promote cell turnover."
WIMJ summary for exfoliation

This product might help exfoliate the skin with retinyl palmitate, but This ingredient is not the most effective.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Panthenol moisturizes to avoid drying and irritation, leaving your skin feeling soft and smooth."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium lactate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: palmitoyl tetrapeptide-7.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: palmitoyl tetrapeptide-7, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Exfoliation
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 6.7%
Helps oil and water mix together
3.2% - 4.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.6% - 3.9%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
1.5% - 2.3%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.5% - 1%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
1.2% - 1.7%
An aromatic blend of unspecified and possibly irritating ingredients
0.95% - 1.4%
Stabilizes the product formulation
0.5% - 1%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.45% - 1.1%
A preservative
0.4% - 0.9%
0.35% - 0.8%
Used to adjust the product's pH
0.3% - 0.75%
A preservative
0.15% - 0.55%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.15% - 0.55%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.1% - 0.45%
A fragrance. Is a likely irritant
0.1% - 0.35%
Helps oil and water mix together
0.1% - 0.35%
A fragrance with jasmine smell. A likely irritant
0.05% - 0.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.1%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.05% - 0.2%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources